Jimmy Choo will host a series of unusual teas for his fans at the prestigious London Berkeley Hotel. The “Pret-a-Portea — The Jimmy Choo Collection” series of teas will take place from 13 to 19 October. Tea will be served with cookies in the form of Jimmy Choo shoes and accessories, including the famous Anouk pumps in different colors.
This is not the first time that Berkeley has hosted such teas. The Pret-a-Portea service offers fashion lovers “designer menus” regularly. For example, in the spring, tea was served with chocolate biscuits in the form of high-heeled shoes from Christian Louboutin and pistachio cakes in the form of an Oscar de la Renta dress from the new collections of the brands. Berkeley also bakes sweets based on items from Victoria Beckham, Miu Miu, Dsquared and other fashion brands.
Entrance ticket to the event costs £ 41 per person. The price includes tea and refreshments. Branded food promotions are already becoming a trend. Reebok recently launched its own bacon, Estee Lauder, a perfume-flavored cookie.