In early July, Mila - Wholesale Shoes reported a decline in retail stores' interest in school shoes in bulk, as sales in this group were lower than last year. Today, the situation has changed radically. On July 22 2012, the total increase in the School collection amounted to 10% in relation to the volumes of the same period of the 2011 year. In particular, sales of TM “Kotofey” increased by 75% and 27% of the “Paris Commune”. This ratio is explained by the departure of the Original Kids and Jungle brands from the Mila assortment.
“For the past two weeks, the market has shown peak sales figures for school shoes in bulk and fully confirms our assumption of deferred demand. Almost all of Mila’s partners have made inventory and are waiting for the start of the season, which may also be characterized by some delay in purchasing activity. So, if last year a consumer went to stores for school shoes in the second half of July, then this year he should be expected around the beginning of August, ”said Alexander Borodin, manager of Mila - wholesale shoes.