How girls behave in online stores
A survey conducted by Lady Mail.Ru showed how many percent of girls shop online, which categories of products they purchase most often, and for what reasons they choose online shopping. In addition, the researchers found out what barriers impede the purchase of things over the Internet.
According to the survey, 67% of respondents at least once made online purchases. The main reasons why girls buy clothes, shoes or accessories on the Internet are time savings (60%) and money (34%), as well as a richer assortment compared to offline stores (35%).
93% of those who ever bought things online ordered clothes, 78% - accessories and 49% - shoes. Girls who purchase clothes on the Internet, most often choose dresses, those who buy accessories - bags. In online shoe stores and specialized sections, users mostly go to buy boots. Among Russian online stores, respondents prefer Wildberries.ru (26% of the vote), among foreign stores --abay (29% of the vote).
Every fifth girl who has never bought things through the Internet is not going to do this in the future. Also interesting are the reasons on which the unwillingness to try online shopping is based. So, most respondents fear that the size will not fit (66%), the goods will be of inadequate quality (59%) or it will be difficult to return (38%).
Lady Mail.Ru’s project also found out whether girls plan to cut spending on shopping this year. According to the survey, almost half of the users (42%) are going to spend less on buying clothes, shoes or accessories online; 44% of respondents are going to reduce expenses on purchases in offline stores Despite the fact that users note the opportunity to save money when making purchases on the Internet, spending on purchases will decrease evenly in both offline and online stores.
A survey conducted by Lady Mail.Ru showed how many percent of girls shop online, which categories of products they purchase most often, and for what reasons they choose online shopping. Besides…
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We are ready for active development in the Russian market
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IDOL updates the concept
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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