Puma Collaborations Drive Sales
04.05.2016 6800

Puma Collaborations Drive Sales

The German manufacturer of sportswear and footwear Puma recorded 4-% quarterly growth.

Net profit in the first quarter increased from 24,8 million euros a year earlier to 25,8 million euros (29,2 million dollars).

Revenue grew by 7,3% to 852 million euros, thanks to growth in all segments, especially in footwear.

The growth in shoe sales, in particular, was influenced by the collaboration of the brand with Rihanna. The artist became the creative director of the Puma female line a year and a half ago.

“The first quarter of the year met our expectations. Significant sales growth was recorded in all segments and regions, ”said Puma CEO Björn Gulden.

     German sportswear and footwear manufacturer Puma recorded 4% growth in quarterly ...
5
1
Rating

Latest News

US May Impose 50% Tariff on Brazilian Exports

The US threat to impose a 50 percent tariff on Brazilian imports from August 1 is putting pressure on shoe companies that produce shoes in Brazil, writes…
11.07.2025 58

Sportmaster sues Kari

Sportmaster is suing Kari, according to information from the Arbitration Court's card index, for violating exclusive rights to a trademark. In March, the sports goods chain filed a claim for 1,3 million rubles in the Moscow Arbitration Court, and the hearing…
11.07.2025 74

Fly on Euro Shoes

Fly, a regular participant in the Euro Shoes shoe exhibition, is preparing to present new collections of its brands at the August exhibition in Moscow – Italian W6YZ, French Laura Vita, Spanish Pitas and…
11.07.2025 92

Multi-brand store chain Hiker has launched a dacha advertising campaign

The heroes of the Hiker campaign, entitled “The Shape of Your Freedom,” were the retailer’s customers, who were photographed wearing clothes and shoes that they had purchased in Hiker stores in a country-style…
10.07.2025 207

Christian Louboutin Releases Capsule Collection of Cassia Lace Up Shoes in Nude Shades

French designer Christian Louboutin picked up the ballet shoe trend with the release of the Cassia Lace Up shoes. These high-heeled shoes have a square “pointe” toe and ribbons that tie at the…
10.07.2025 210
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning