Puma launched a collaboration with the Turkish streetstyle brand Les Benjamins, which was founded in 2011 by Bunjamin Aydin in Istanbul. The collection includes 4 models of sneakers made in the corporate style of Les Benjamins, which is characterized by a combination of Turkish national elements with modern trends.
The western and Turkish aesthetics of streetstyle culture were mixed in the collection, the design of the models also reflected the passion of the founder of Les Benjamins for travel and photography. The emphasis of the collection is the brand logo with a frame resembling a focus point in the camera viewfinder.
The collection includes sneaker models: Thunder Disc, RS-O, SHOKU and Trailfox.
The Thunder Disc Les Benjamins is a hybrid with a top from the Puma Disck Blaze and a bottom from Thunder Spectra. Sneakers are equipped with a system for fixing the shoe without using laces using Puma Disc technology. The model is decorated with suede colored accents and traditional Turkish ornaments on the sides. Puma Thunder Disc x Les Benjamins was first presented at the SoleDXB Dubai Street Culture Show on December 6, 2018.
RS-O Les Benjamins: The classic RS-X silhouette in this model resembles only a massive sole created using Puma Running System technology. High sneakers are made of suede with a textile upper, which is as if manually sewn to the base with wide stitches. Behind is a ribbon with the inscription in large letters Les Benjamins. The model is made in a combination of black, gray and burgundy colors.
The Puma x Les Benjamins collection also includes clothing and accessories for an active lifestyle: a parka, windbreaker, sweatshirt, T-shirt, tracksuit, backpack and a capacious waist bag. The clothes are decorated with the Les Benjamins logo and traditional Turkish ornaments.
Puma x Les Benjamins has been presented since April 6 on the official website pu.com, as well as in Tsvetnoy Department Store, TSUM, Outpac and Mint.