The s.Oliver shoe collection S / S 2021: the perfect blend of urban chic and sporty convenience
The German brand s.Oliver presented its spring-summer collection to journalists and bloggers at the end of March. Despite the bright originality, retro style is clearly read in the models, and now it is at the peak of popularity. The men's collection is dominated by different shades of green - from the color of moss to mint, while the women's collection is dominated by natural matte colors, yellow - ideal combinations for spring and summer. Stylish sneakers that combine the shape of classic sneakers and Ortholite technology - high-tech two-layer insoles with activated carbon dusting for breathability (moisture control) and antibacterial impregnation, which affects the elimination of unpleasant odors, as in professional sports shoes - became a bright accent.
The main theme of s.Oliver's German breakfast was the fashion trends of spring-summer 2021. The invited expert - celebrity stylist, TV presenter of the "Reload" program on TNT, the founder of DressUpBar and the educational project StyleHunter, Lina Dembikova, spoke about the latest innovations in the fashion world and shared useful life hacks for creating stylish and comfortable images. “Design and aesthetics have become an integral part of clothing and accessories these days. But lately, the fashion industry has undergone dramatic changes. In addition to visual appeal and brightness, consumers have begun to place great importance on everyday comfort and health. Now it is important for brands not only to create an up-to-date design, but also to meet the level of quality and comfort for the consumer. S.Oliver has managed to strike the perfect balance between design and comfort. The spring-summer collection is ideal for urban girls who choose the best for themselves and are not ready for less, ”said Lina Dembikova.
Ivan Shakhin, Deputy CEO of s.Oliver shoes brand, noted that beautiful and comfortable shoes are always in high demand. “Despite the pandemic, 2020 was one of the best for our company: we showed a 25% increase and launched a franchise program for partners, the effectiveness of which exceeded all our expectations. For 2021, we have already planned to open more than ten new branded stores, as well as an increase of 30% in offline volumes and 20% in online channels, ”commented Ivan Shakhin.
The German brand s.Oliver presented its spring-summer collection to journalists and bloggers at the end of March. Despite the bright originality, retro style is clearly read in the models, and now it is at its peak ...
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