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Geox is interested in multi-brands
23.08.2013 1481

Geox is interested in multi-brands

The Italian company Geox first participated in the Euro Shoes Premiere Collection exhibition, which was held in Moscow from 20 to 23 on August. In addition to placing orders for the spring-summer season of 2014, company representatives set themselves the task of strengthening the brand’s presence in Russian multi-brand stores. 
According to Geox employees, before the company was represented in Russia mainly by monobrand stores. Multi-brand stores also existed, but only in million-plus cities. Such a restriction was explained by the brand's membership in the medium-high price segment, which best meets the needs of residents of large cities. This year, the head office of Geox in Italy decided to cooperate with the owners of multi-brand stores in medium-sized cities, namely with a population of 300 thousand people.
The Italian company Geox first participated in the Euro Shoes Premiere Collection exhibition, which was held in Moscow from 20 to 23 on August. In addition to placing orders for the spring-summer season of 2014 of the year ...
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