Short dashes
10.07.2012 3636

Short dashes

Insurers first appear at GLAMOR stilettos race

The GLAMOR Stiletto Heel Race, which took place on July 7 on Moscow's Tsvetnoy Boulevard, gathered 150 participants. According to the conditions of the race, the girls had to run 50 meters in heels with a height of at least 9 cm, the shape of the heel, however, could be any - not only stilettos, but also columns, and cubes, and other geometric quirks, except for the platform.

There were 150 girls at the start, absolutely everyone ran to the finish line, reached and danced (some participants also chose this way of moving in space). A few falls without injuries - the participants ran along the flooring from a special rubber covering for running. And in the first races, they often fell, having already finished, because they could not slow down in front of a huge number of photographers.

The excitement was really great, as well as the speed - on smartphones, the image of the running people was blurred, and amateur photographers could not catch the winner in the frame - her image turned out to be cosmic-futuristic. As the male viewers said, they would not compete with some of the participants, not only in running in heels, but even in ordinary sneakers.

The British brand of youth shoes BETSY and the online store of clothing, shoes and accessories Lamoda.ru for the first time this year became official insurers of the stiletto race. You could get insurance shoes in three cases - if the heel height of the registered participant was less than 9 cm, if the heel broke before the start or during the race, and finally, if the participant came in without shoes. And such unforeseen cases also arose. Diana Skitova, theater and film actress, who in the 2009 year was the face of the clothing brand Maria Kravtsova, registered for the start in advance, but on Saturday was working, she came to the race immediately from the set, where there were no necessary shoes, and at the Lamoda.ru stand in the BETSY collection, she immediately picked up the right pair. By the way, Maria Kravtsova has already become the permanent leader of the race.

The winner of the July race was Marina Tuktamysheva, now a two-time winner in this "sport" - last year she won the stiletto heel race in Yekaterinburg, prepared for a whole year and decided to conquer the capital - and the capital surrendered. However, I was preparing - this is poorly said. Marina is a master of sports in track and field athletics, a champion of the Siberian Federal District and a finalist of the Russian Youth Championship. She runs 60 meters in 7,38 seconds.

She received a prize of 100 thousand rubles in the online store of clothing, shoes and accessories lamoda.ru. Daria Lavlinskaya and Maria Reznikova, who took the 2 and 3 places, received a shopping certificate at Lamoda.ru for 50 and 30 thousand rubles, respectively.

A special prize from Lamoda.ru and BETSY was established for the most stylish participant in the race, Nisso Muborakshoeva received it. Photos of the fastest and most stylish participants can be found in one of the next issues of GLAMOR magazine.

All guests were waited by treats, drinks, make-up, manicure, massage and many pleasant surprises.

At the GLAMOR stilettos race, insurers “GLAMOUR stiletto race”, which took place on July 7 on Moscow Tsvetnoy Boulevard, first gathered 150 participants. According to the conditions of the race, the girls need ...
5
1
Rating

Latest News

The French are summing up the results of the annual “Discount for repairs” campaign

On November 7, 2023, France launched the “Repair Discount” program to stimulate shoe and clothing repairs. According to the environmental organization Refashion, a year later, about 826 professional repairers have taken advantage of the proposed system. The popularity…
06.12.2024 99

Clarks and Pokémon Continue Collaboration with New Collection

The 4 shoe models in the Clarks x Pokémon collection correspond to 4 characters from the superhero adventure film Endgame, based on the Marvel Studios characters - Venusaur, Charizard, Blastoise and…
06.12.2024 118

Lacoste has released a collaboration with Maison Château Rouge

At the end of the year, French fashion brand Lacoste released a collaboration with Maison Château Rouge, a Parisian brand founded by the “ultra-creative African diaspora,” writes…
05.12.2024 1308

Insole maker OrthoLite expands presence in India

OrthoLite has expanded its manufacturing facility in India, in Ambur, and opened a new sales office in Chennai. OrthoLite India was opened in 2021, and the Ambur facility has now increased its production capacity to two million insoles per…
05.12.2024 1188

The general meeting of the National Shoe Union (NOBS) took place yesterday

The meeting was attended by members of the NOBS - representatives of companies participating in the Russian footwear market, the Ministry of Industry and Trade of Russia, the Association of Retail Companies (AKORT), the operator of the marking system, the Center for the Development of Promising…
04.12.2024 1425
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning