Analpa Corporation tripled orders at GDS in Dusseldorf
At the GDS International Exhibition of Shoes, which was held in Dusseldorf in mid-March, 73% of visitors came to order women's shoes, another 44% of buyers came for men's shoes, and every third was interested in children's shoes. For the American corporation Analpa.inc, which presented the new collections of youth brands KEDDO, BETSY and CROSBY, this exhibition was no less successful than September in 2011 - despite the inconvenient location of the stand, the company increased orders three times.
Now shoes of all Analpa brands are sold in Germany, Austria, Holland, Switzerland, France, Great Britain (where KEDDO rubber boots are in great demand).
According to the results of the 2011 exhibition of the year, we can say that shoes became a bestseller in online stores. In some of them, sales in the first week of supply amounted to 15% of the total, in the Zalando online store 34% of the entire order was sold in two weeks. It is logical that in March all online stores increased their orders many times over.
Almost doubled the portfolio of orders from customers from the Baltic states and Ukraine. Russian customers were able to see the collection, supplemented and expanded by the most hit models. The company noted a phenomenal increase in orders in those countries that have never been a priority for it, for example, in Bulgaria and Mongolia.
The company received many offers on opening branded stores from new shopping centers, mainly Eastern European.
Recall that this season 860 companies took part in the GDS exhibition, and Analpa brands stood out not only due to their wide range covering all youth groups, but also by their interesting design and attractive price.
At the GDS International Footwear Exhibition, which took place in Dusseldorf in mid-March, 73% of visitors came to order women's shoes, another 44% of buyers came to buy men's shoes, and ...
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