In this position, Kris Van Assche will be responsible for the development of clothing, shoes, accessories, leather goods of the luxury brand. The first Berluti collection created under his leadership will be shown at 2019 Men's Fashion Week in Paris, writes BOF.
Belgian designer Chris Van Ash replaced Berluti Creative Director Heider Ackermann, whose departure from the post of chief designer of the brand was announced by the owner of Berluti, the French luxury group LVMH, last Friday.
“I always wanted to build bridges between craftsmanship, the legacy of a fashion house and my own modern vision,” said Van Ash. - Antoine Arnault told me about his intentions to develop Berluti, and I am very pleased to accept this challenge, which is consistent with my desires and my vision. I would also like to thank Bernard Arnault for the confidence shown in me. ”
“I am pleased to invite Chris Van Asch to Berluti,” said Antoine Arnault, Executive Director of Berluti. “We have known each other for several years, and I have always admired his work at Dior Homme.” I look forward to working with him. ”
The appointment of Chris Van Asch as creative director of the oldest and very traditional luxury brand Berluti, which was founded in 1895, is LVMH's response to the noticeable impact of casual aesthetics and street style on men's fashion, experts say.
Antwerp Royal Academy of Fine Arts graduate Chris Van Ash moved to Paris in 1998 for a four-month internship at Yves Saint Laurent, where he worked for Edie Slimane on the Rive Gauche line. At 2000, he followed the designer at Dior to work on creating men's collections. In 2004, he left Dior and created, with the support of friends, his own brand of men's fashion clothing. When Slimane left Dior Homme in 2007, Chris Van Ash replaced his mentor in this position, and his integration of street style into the strict and ingrained codes of the fashion house turned out to be a very successful move, this attracted the attention of a huge new audience. In 2015, Van Ash suspended work on his own brand, focusing entirely on the development of Dior. Last month, the designer left Dior Homme, but he assumed that he would continue to work at LVMH.
The arrival of Chris Van Asch in Berluti is one of a series of news about personnel changes in the world of luxury fashion. So recently Kim Jones was appointed to the position of creative director of Dior Homme, Virgil Eblo was appointed creative director of Louis Vuitton, Edie Slimane was appointed creative director at Céline.