Luxury brand of handbags and accessories Coach returns to Russia
Coach, an American luxury brand of handbags and accessories, is returning to the Russian market, the company has signed an exclusive agreement with the Russian BNS Group, which manages the Russian retailer Klein, Michael Kors, Topshop and others, writes RNS.
The BNS Group has signed an agreement with the brand for a period of 5 years with the possibility of further extension. Under the terms of the contract, in 2018–2023, the BNS Group will open at least four Coach stores in Russia.
The American manufacturer of bags and accessories Coach in 2008 began the development of its retail in Russia in partnership with Jamilco, the agreement was signed for 5 years, according to the document, the company was supposed to open 15 brand stores during this period. However, Coach stores were closed in 2011. Today, the brand’s products are presented in two multi-brand stores in the Central Department Store of the Central Department Store, with which Coach works directly, but there are currently no branded stores in Russia.
Coach Company Founded in 1941, stocks are traded on the New York Stock Exchange. The company's capitalization is $ 12,68 billion. The company is headquartered in New York.
Coach, an American luxury brand of handbags and accessories, is returning to the Russian market, the company has signed an exclusive agreement with the Russian BNS Group, which manages the Russian ...
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In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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