MICAM: exhibition results
More than 40 000 thousand buyers came to the MICAM International Exhibition of Shoes in Milan. The exhibition was held on September 17-19 at the RHO fiera center, here 1573 companies showed their new collections for the Spring-Summer 2013 season.
Analpa Corporation showed off the collections of British youth brands BETSY and KEDDO. And if the total consumption of shoes in Italy in the first half of 2012 decreased by 4,1% (ISTAT data), then this slowdown did not affect Analpa youth brands, on the contrary, the company's orders are growing steadily.
One of the success factors is that in one of the key markets for the company, in Russia, consumption growth resumed (+ 13,5% in value for the first six months of 2012).
The second is a very good collection of shoes.
Ankle boots will be in the hit of sales - this season in high, thin heels. Ankle boots will be of various shapes - traditional or fancy, open top, open toe, platform, suede, lace and with shiny decorative elements.
Lace pumps are one of the brightest and most attractive trends. There are more textile footwear, especially satin decorated with lace will be fashionable.
Espadrilles are the best choice for hot days and shoes that must appear on the shelves.
The hit of the season is woven sandals. Bright colors and non-standard weaving methods will make them unusually fashionable.
We add that one of the main news of MICAM was the announcement of a subsidiary shoe exhibition in Shanghai. It will be held from 9 to 11 on April 2013. According to the materials of the site analpa.ru.
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