Rieker
Michael Kors launches ad campaign featuring supermodel Kendall Jenner Michael Kors Collection Spring-Summer'22
11.01.2022 353

Michael Kors launches ad campaign featuring supermodel Kendall Jenner

The release of the Michael Kors Collection Spring-Summer'22 is accompanied by a chic advertising campaign featuring American model Kendall Jenner. The campaign was filmed on the rooftop of the Prospect Tower in Manhattan. The main idea of ​​the video and photo session was a declaration of love for New York, the hometown of designer Michael Kors.

Michael Kors Collection Spring-Summer'22 Michael Kors Collection Spring-Summer'22

“When I think about what is eternal in our world, the answer to this question is always love. She is not only romantic, but also to friends, family and her city. With this campaign, we wanted to bring urban romance to life and a unique blend of New York's strength and severity with the love it inspires over and over again, ”comments designer Michael Kors.

The new collection of the brand conveys the entire atmosphere of New York urban romance through streamlined silhouettes, feminine cuts, handcrafted fabrics and an upbeat palette. Kendall Jenner's choice of collection ambassador is also no coincidence, she embodies the sophistication and strength that lie at the heart of the collection, from a structured pencil skirt and bra top to a pullover and sequined dress with playful cutouts.

Michael Kors Collection Spring-Summer'22 Michael Kors Collection Spring-Summer'22

Against the backdrop of the iconic Chrysler Building and the New York skyline, Kendall demonstrates the hits of the collection - the Audrey market bag, the Audrey bucket bag, and the Gramercy woven straw minaudière. On the feet of the model - kitten mule and stiletto sling-back pumps, high-heeled shoes perfectly convey the style and energy of New York.

In January, the advertising campaign will be launched on all platforms: in social networks, digital publications, outdoor advertising.

The release of the Michael Kors Collection Spring-Summer'22 is accompanied by a chic advertising campaign featuring American model Kendall Jenner. Filming of the campaign took place on the roof of the Prospect tower ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Arifmetika MCC, part of OR GROUP, launches the service of target loans "Delhi for parts"

BNPL-service (Buy Now Pay Later, buy now - pay later) MCC "Arithmetika" will develop under the brand name "Delhi for parts". It will allow buyers to pay for goods in installments over several months. The company is going to connect to…
27.01.2022 121

Irina Shayk became the heroine of the new Pinko advertising campaign

Supermodel Irina Shayk dressed in a leopard in an advertisement for the spring-summer collection of the Italian brand of clothing and accessories Pinko.
27.01.2022 130

Tom Ford cancels New York Fashion Week show

American designer Tom Ford has decided to cancel the Tom Ford Fall/Winter'22 show scheduled for February 16, the last day of New York Fashion Week, citing the impact on the collection's business and production…
25.01.2022 170

Crocs launches digital collection of clogs

Together with the French brand EGONLAB and its digital creativity laboratory, the Crocs clog brand has released a digital collection of shoes in the NFT format. Five exclusive clog designs from the collection will be auctioned off by opensea.io as…
25.01.2022 241

Detsky Mir Group increased its total sales by 16,9% in 2021

Detsky Mir Group increased its total sales in 2021 by 16,9% to 184,3 billion rubles. At the same time, the group's total online sales in Russia increased by 39,1% to RUB 54 billion. (VAT included). Currently, the share of online sales in…
25.01.2022 174
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning