Michael Kors Collection Spring-Summer'22
Michael Kors launches ad campaign featuring supermodel Kendall Jenner
The release of the Michael Kors Collection Spring-Summer'22 is accompanied by a chic advertising campaign featuring American model Kendall Jenner. The campaign was filmed on the rooftop of the Prospect Tower in Manhattan. The main idea of the video and photo session was a declaration of love for New York, the hometown of designer Michael Kors.
Michael Kors Collection Spring-Summer'22
“When I think about what is eternal in our world, the answer to this question is always love. She is not only romantic, but also to friends, family and her city. With this campaign, we wanted to bring urban romance to life and a unique blend of New York's strength and severity with the love it inspires over and over again, ”comments designer Michael Kors.
The new collection of the brand conveys the entire atmosphere of New York urban romance through streamlined silhouettes, feminine cuts, handcrafted fabrics and an upbeat palette. Kendall Jenner's choice of collection ambassador is also no coincidence, she embodies the sophistication and strength that lie at the heart of the collection, from a structured pencil skirt and bra top to a pullover and sequined dress with playful cutouts.
Michael Kors Collection Spring-Summer'22
Against the backdrop of the iconic Chrysler Building and the New York skyline, Kendall demonstrates the hits of the collection - the Audrey market bag, the Audrey bucket bag, and the Gramercy woven straw minaudière. On the feet of the model - kitten mule and stiletto sling-back pumps, high-heeled shoes perfectly convey the style and energy of New York.
In January, the advertising campaign will be launched on all platforms: in social networks, digital publications, outdoor advertising.
The release of the Michael Kors Collection Spring-Summer'22 is accompanied by a chic advertising campaign featuring American model Kendall Jenner. Filming of the campaign took place on the roof of the Prospect tower ...
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