"Mila" - wholesale shoes ": the results of 2011 of the year
30.12.2011 2954

"Mila" - wholesale shoes ": the results of 2011 of the year

The company "Mila" - Wholesale Shoes "summed up the results of the year. Throughout the outgoing year, the company worked according to the stated strategy, the key direction of which was the implementation of measures to reduce the costs of partners of the Ural wholesaler, in order to increase the turnover and profitability of their business.

“We started implementing a program to reduce the time for delivering goods from Moscow, now products from factory warehouses began to be sent to Yekaterinburg twice a week. To increase the convenience of buyers of children's shoes and the speed of processing applications for products, the Mila online store has been repeatedly improved. In addition, we have implemented processes for the automatic exchange of data with factories, ”said the manager of Mila, wholesale shoes, Alexander Borodin

The company called 2011 a very productive year. “Together at RA Voskhod, a winter advertising campaign of TM Kotofey was implemented, which once again strengthened the brand’s position in the shoe market of the Ural region,” said Alexander Borodin. - This year was the beginning of our partnership with TM Antelope and set the stage for a new project to create a network of branded stores of children's shoes “Centipede”.

“Unfortunately, this year we were not able to fully implement the implementation of uncoordinated orders of suppliers, but the issue was not left unattended and Mila continues to work on it,” Alexander Borodin explains.

In the coming year, the Ural wholesaler intends to actively develop the begun directions, and puts 100% unloading of balances from the warehouses of all counterparties as a priority. “This will provide Mila’s customers the opportunity to work online and, perhaps, expand the list of its suppliers through virtual sales from warehouses, which in the future can turn a wholesale online store into a shoe portal,” commented Alexander Borodin. “We also intend to continue to work on the implementation of the Centipede project and to develop a program for the delivery of goods from Moscow with a frequency of twice a week.”
 The company "Mila" - Wholesale Shoes "summed up the results of the year. Over the past year, the company has been working according to the stated strategy, the key direction of which was the implementation of ...
5
1
Rating

Latest News

Lamoda Sport will support the release of new sports shoes with an advertising campaign

With the beginning of the spring season and the appearance of new models of sneakers from the world brands Adidas, Puma, Reebok and New Balance on the Lamoda Sport network, the Lamoda company will launch an advertising campaign in order to attract consumers to both goods,…
25.04.2024 133

Trend Island department store opened in Moscow in the Evropeisky shopping center

In mid-April, the opening of the second Trend Island department store took place in one of the key shopping centers of the capital, in the Evropeisky shopping center. The first department store with a focus on presenting collections of clothing, shoes and accessories from Russian designers was…
25.04.2024 198

The qualifying round of the Shoes-Style competition for footwear and accessories designers took place in Moscow.

On April 24, the qualifying round of the international competition of shoe and accessory designers “Shoes-Style” took place. At the site of the competition organizer, Russian State University. A.N. Kosygin demonstrated 70 collections of participants...
25.04.2024 398

Major players in the sportswear and footwear market are experiencing a slowdown in sales

The sportswear segment was not immune to the effects of inflation: in 2023, sales of the main players slowed down, writes...
23.04.2024 446

Portugal overtakes Spain in shoe production

Portugal has become the second largest shoe producer in Europe, overtaking Spain. According to Eurostat, Portugal produced 2022 million pairs of shoes in 85, two million more than its Spanish rival, writes...
23.04.2024 1446
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning