Mila recorded an increased demand for sports shoes
01.08.2011 5450

Mila recorded an increased demand for sports shoes

Retail stores of the Urals are preparing for the next season of active sports, filling their shelves with sneakers and sneakers. 

The Mila company is currently noticing an increased interest from customers in new collections of sports shoes. Experts attribute this to the beginning activity in sports centers and fitness clubs, as well as preparations for the autumn and school seasons. “The students are now just returning to the cities, applicants at the beginning of August are determined with the choice of a university, the rest are beginning to settle in hostels. As you know, sneakers are the most popular footwear among students and senior pupils ", - said Andrey Osnovin, senior manager of Mila - wholesale shoes."

"Mila" offers its customers wholesale running shoes of two brands - Anta and WBL. In stock - more than 250 models of sports shoes for the fall season. “We have been selling Anta shoes for over ten years now, and there is a constant demand for them, which is a testament to the brand's sustainability. Our clients, who have always worked with this brand and still trade in it, are in a better position than those who often change brand preferences in the low price segment. So, a client who left a year ago on st. Bebel is a market in Yekaterinburg. He explained that over the past year, his sales have dropped sharply. Anta and WBL are practically not inferior in price to the assortment of inexpensive wholesale markets, but they have a name that they do not want to lose and maintain the quality at the proper level, ”Andrei Osnovin continued.

Retail stores in the Urals are preparing for the next season of active sports, filling their shelves with sneakers and ...
5
1
Rating

Latest News

Euro Shoes starts tomorrow!

The leading international footwear and accessories exhibition, Euro Shoes Premiere Collection, opens in Moscow and runs from March 4 to 7.
03.03.2026 465

TAMARIS and TAMARIS COMFORT in the Fall-Winter'26 collection – at Euro Shoes!

The new collection from the German brand TAMARIS combines classic TAMARIS models and the TAMARIS COMFORT line of increased comfort.
03.03.2026 519

German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 26/27 collection at Euro Shoes!

The collection features natural smooth and pile materials, warm natural shades, stylish combinations of materials, comfortable shapes, and aesthetic details – all these accents create a completely unique…
02.03.2026 659

Italian brand Igi&Co will present its new footwear collection at Euro Shoes.

Igi&Co is a leader in the casual footwear segment in Italy, and has recently been actively developing its technical footwear line in the segment…
02.03.2026 556

Spanish Wonders and Pitillos at Euro Shoes

Spain, a country that maintains its own shoemaking traditions, is also represented at Euro Shoes in Moscow.
02.03.2026 553
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning