The Okhotny Ryad became the mall of the 21 century
11.05.2011 3381

The Okhotny Ryad became the mall of the 21 century

The Okhotny Ryad shopping center did not receive the highest class as part of the All-Russian classification of shopping centers, developed by Watcom Group in conjunction with the Russian Council of Shopping Centers (RSTC). RSTC suggested determining the quality of shopping centers in the 2010 year. According to the CEO of Watcom group Roman Skorokhodov, the goal of the project, called the “Mall of the 21 of the Century”, is “to create a consolidated and comprehensive view of quality in relation to retail real estate in Russia”. The first among Watcom experts was the Okhotny Ryad shopping center. He was assigned the BBBA class (A - investment attractiveness) at the highest possible AAAA rating and was awarded the certificate "Mall of the 21 of the Century." Andrei Sukhov, First Deputy General Director of Manezhnaya Square Management Company, agrees with this assessment. “We have been leaders for a long time, it's time to stop and think about the future strategy. In addition, the most important criterion for us is investment attractiveness and sustainable financial performance. ”

The development of evaluation criteria involved development, consulting, management companies, investors and retailers. The four letters of the integral class are assigned according to the four integral characteristics. The shopping center is evaluated as a building, as a rental business, as a place for shopping and leisure activities, and as an attractive and liquid asset. The whole classification system includes about 50 parameters. For each block, one of three degrees is assigned (A, B, C), and as a result, a general assessment is formed. Almost everything is analyzed, from land relations, transport accessibility and ending with the atmosphere, the height of the ceilings and the presence of a brand book.

According to respondents, Okhotny Ryad does not reach the highest score in terms of the service offered. For several reasons, the mall has a small paid parking lot, which is not easy to find, and, accordingly, an insufficient number of parking spaces. Okhotny Ryad was built 14 years ago, and an ideal place at first glance has certain limitations, says Andrei Sukhov. - We are pleased to have received an independent assessment. Now is the time to make sense of everything and prepare for change. ”

Shopping centers can be classified once a year and a half, which makes it possible to upgrade the class in between the estimates. Denis Sokolov, a partner and head of research and strategic consulting at Cushman & Wakefield, said that the classification of shopping centers will bring additional knowledge to owners as well as brokers of retail real estate, but at the same time, the location of the shopping center and traffic are the main indicators that owners are guided by. “Classification as a whole is needed by the retail real estate market, says Pyotr Shchelishch, chairman of the Consumers Union of Russia, State Duma deputy, - the market needs national standards, without this there is no industry development.” The question remains how market participants will perceive the classification. Writes about this sostav.ru

Shopping center "Okhotny Ryad" did not receive the highest class in the framework of the All-Russian classification of shopping centers, developed by Watcom Group together with the Russian Council of Trade ...

Latest News

French Fashion Institute Launches Free Online Fashion Business Fundamentals Course

The online course Understanding Fashion: From Business to Culture started on March 30 and will last four weeks, three hours a week. The course will be useful for both students studying marketing and experienced professionals working in ...
31.03.2020 54

Retailers have developed general rules of work during the epidemic

A number of online and offline retail and delivery companies have agreed on new rules to enhance the safety of customers and staff. Wildberries, M. Video-Eldorado, Lamoda, Ozon, Citylink, Svyaznoy, DPD, PEK, ...
30.03.2020 81

Fashion Weeks in Paris, Milan and London canceled or postponed

Due to the fact that no end to quarantine measures taken during the coronavirus epidemic in European countries is yet visible, summer Fashion Weeks in Paris, Milan and London have been canceled or postponed.
28.03.2020 468

Detsky Mir does not quarantine

Detsky Mir Group announces that it will continue to work during the announced week-long vacations. All the Detsky Mir stores in Russia will continue to operate normally.
27.03.2020 1677

The cost of participation in Euro Shoes is offset

The international shoes exhibition Euro Shoes Premiere Collection, which takes place twice a year in Moscow at the Sokolniki Exhibition and Convention Center, is supported and subsidized from the budget of Moscow and a number of Russian regions.
27.03.2020 541
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning