In winter, the first store of the Swedish brand of youth clothing and footwear Monki, which is part of the H&M portfolio, in addition to COS and & Other Stories, will open in Samara. The brand has its own outstanding concept, which is based on the story of the mysterious world of Monki. each brand store looks like a fairy forest or city. The store, which will open in Samara, will be a fantasy underwater world under the motto "The Sea of Scallops".
“This is a great opportunity for our company to continue to move forward,” said Lea Ritz Goldman, CEO of Monki. “We can't wait to show Russian customers our bright ideas and non-trivial approach to design at affordable prices.”
The brand philosophy is self-expression with the help of unusual bright clothes and creative accessories. That is why brand designers draw inspiration from the eclectic street fashion of the Scandinavian countries and Asia. Monki stores are already represented in most European countries. The company plans to open stores in Russian cities.