Napapijri, a premium casual clothing brand, has opened a flagship boutique in Moscow. The store with an area of 160 sq. M, located in the shopping center “Vegas Crocus City”, opened on March 1. This is the first mono-brand store opened in Russia not by franchise partners, but by the official representation of the brand. It presents the entire range of men's and women's collections of the brand, with an emphasis not on basic sports items, for which many people know the brand, but on bright models of the city wear style.
The brand, which is part of the VF Corporation group and ended 2014 with a turnover of 200 million euros, is actively developing in Russia: over the past year, the volume of sales in the country has almost doubled. At the moment, there are 3 mono-brand Napapijri stores in Moscow, one in St. Petersburg and one in Irkutsk, as well as 6 corners in large cities and at the Moscow Vnukovo airport. In addition, the brand develops through multi-brand stores and e-commerce.