Rieker
Napapijri went directly to Russia
10.03.2015 4389

Napapijri went directly to Russia

Napapijri, a premium casual clothing brand, has opened a flagship boutique in Moscow. The store with an area of ​​160 sq. M, located in the shopping center “Vegas Crocus City”, opened on March 1. This is the first mono-brand store opened in Russia not by franchise partners, but by the official representation of the brand. It presents the entire range of men's and women's collections of the brand, with an emphasis not on basic sports items, for which many people know the brand, but on bright models of the city wear style.

The brand, which is part of the VF Corporation group and ended 2014 with a turnover of 200 million euros, is actively developing in Russia: over the past year, the volume of sales in the country has almost doubled. At the moment, there are 3 mono-brand Napapijri stores in Moscow, one in St. Petersburg and one in Irkutsk, as well as 6 corners in large cities and at the Moscow Vnukovo airport. In addition, the brand develops through multi-brand stores and e-commerce.

Napapijri, a premium casual apparel brand, has opened its flagship boutique in Moscow.
5
1
Rating

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 124

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 151

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 127

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 204

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 217
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning