The 247v2 is the modern evolution of the original 247 sneakers that debuted in early 2017. The updated silhouette is dedicated to the New Balance heritage, the brand develops the concept of combining sports style in everyday life and professional sports.
In the new version of the shoe, the number of seams is minimized, and the top of the model, made of lightweight breathable materials, is supplemented with dense inserts for the most comfortable fit in the foot and reliable fixation.
REVlite midsole provides softness and comfort at every step, while keeping the shoe's minimum weight. Inspired by RollBar technology - a rigid graphite plate - 247v2 is complemented by a dense polyurethane insert in the midsole to provide greater stability and protection against blockage of the foot.
In the new Tritium Pack collection, the 247v2 is presented in two pairs of sneakers for men and three pairs for girls.
On sale sneakers will be available from June 30 in the official New Balance store, on the site newbalance.ru and in the brand's corner in the Tsvetnoy department store.
New Balance For over 100 years, it has been producing shoes, clothes and accessories for sports and everyday life and is among the top most sought after and fashionable sports brands. In addition to the main regularly updated collections, the assortment of the brand includes limited-edition models of sneakers produced at factories in the USA and England. Since 2010, the official distributor of New Balance in Russia is JamilCo. The country has opened more than 50 conceptual brand stores in cities such as Moscow, St. Petersburg, Kazan, Yekaterinburg, Perm, Rostov-on-Don, Krasnodar, Krasnoyarsk, Barnaul, Voronezh, Omsk, Saratov, Tomsk, Makhachkala, Sochi. The dealer network and mono-brand site are also actively developing.