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New Balance swallows its Italian distributor
11.01.2016 6349

New Balance swallows its Italian distributor

New Balance bought its Italian distributor, Gartner Sports, which has been the exclusive distributor of the sports shoe brand since 1996.

“The consolidation of this agreement between our companies is an important milestone for New Balance, as we are aimed at expanding the territorial reach of the brand and its impact on consumers in European markets,” said Fran Allen, vice president of New Balance at EMEA.

Recall that New Balance was founded in 1906 as the "New Balance Arch Support Company" and has become one of the world factories for the production of sportswear and equipment.

New Balance bought its Italian distributor Gartner Sports, which has been the exclusive distributor of the sports footwear brand since 1996.
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