A new Russian footwear chain Primorosso will appear in the “medium plus” segment.
Tatfondbank will act as an investor in a large-scale project to create a new Primorosso shoe network in Russia. In the near future, Primorosso stores will start operating in Moscow, Kazan, Ufa and Tolyatti. In accordance with the company's strategic plan, 50 new stores will be opened every year, in 2017 there will be 250 of them, and by 2018 Primorosso will become the largest shoe chain in the “medium plus” segment.
Architectural and design solutions for Primorosso stores were provided by the Austrian company Retail Branding. The production is planned to be located in different countries. The assortment will be replenished with the company's own brands - Primorosso, Bonnmann, Perfebelle.