Supermodel Erin Wasson will become the face of an advertising campaign
American brand of men's and women's shoes Rockport has announced a collaboration with the famous supermodel Erin Wasson. She will be the face of the brand's new advertising campaign, "Day in the Life", which is scheduled to launch on September 1, 2012.
Erin Wasson is one of the most famous American supermodels. Over the years, she has worked with brands such as Chanel, Giorgio Armani, Gucci, Donna Karan, Tifanny & Co, Michael Kors, Maybelline. Photos of Erin have graced the covers of Elle, Vogue and Esquire. In 2008, Erin launched her own jewelry line, Low Luv. She is also a sought-after actress; at the end of June, a new film with her participation will be released worldwide.
Daniel Tschuemperlin, senior vice president of product and brand management, said: “For the past four years, we have focused all our efforts on renewing our brand image, proving that our shoes are truly stylish. Rockport customers already know the convenience of our models. But now we are aiming to show that comfortable shoes can look elegant. We believe that Erin Wasson's image is close to our target audience - residents of a modern metropolis. Erin is a style icon, active and always on the move. "
The concept of an advertising campaign is built around one day in the life of Erin Wasson. The first half of the day, the supermodel takes place on tedious filming in a New York photo studio in the Soho area, and in the evening the girl goes for a walk in the city center. Throughout the day, Erin looks stylish in shoes from the new Rockport fall collection. The visual embodiment of the advertising campaign places emphasis on such attributes of a modern lifestyle as cosmopolitanism, self-confidence and an impeccable sense of style, which corresponds to the Rockport philosophy and the image of Erin Wasson.
“Rockport is a truly American brand, which is especially important to me as I was born in Texas. During our first meeting with representatives of the company, I was amazed at how elegant and stylish the models became in the women's collections of the brand. I am impressed by the idea of creating shoes using sports technology, which makes models with high heels or wedges incredibly comfortable, ”commented Erin Wasson on her collaboration with the brand.
The famous photographer Guy Aroch and stylist Clare Richardson are invited to shoot the Rockport advertising campaign. The campaign, which runs until the end of the fall of 2012, will involve various communication tools and channels, including print and online media, social networks, mobile applications, outdoor advertising, events, and PR events.
Erin Wasson will unveil the Fall Rockport collection, which will include the Presia Zip Shootie and Cedra Scrunched Tall Boot lines. The lineup includes high-heeled and wedge shoes, sandals, ballet flats and sneakers. The main materials of the collection are leather and soft suede. Many shades and exotic prints will inspire girls in many countries around the world to create original images.
Rockport is the leading shoe brand in the adidas Group's portfolio. The company has rich experience in the field of innovative developments and offers customers around the world stylish and comfortable shoes. Rockport was founded in the USA in 1971, the company is headquartered in Canton, Massachusetts. Today Rockport chain includes more than 300 stores in 60 countries.