New ways to attract customers: Carolina Herrera dresses exhibition at TSUM
Russian fashion retailers, in particular those working in the premium and luxury segments, are actively experimenting with new tools to increase traffic, using in practice the experience of the largest Western department stores.
One of the effective ways to attract customers today is to conduct various cultural events that are organically integrated into the trading space - photo and art exhibitions, lectures, master classes with designers, artists, photographers.
On the fifth floor of the Central Department Store, an exhibition devoted to the 35 anniversary of the Carolina Herrera Fashion House, which will be available to all visitors of the 9-11 November shopping center, opened the night before. The organizers wanted to show each guest of TSUM the world of high fashion and give their visitors the opportunity to look behind the scenes of the catwalks. The pop up exhibition "Carolina Herrera, 35 Years of Elegance" was opened by the daughter of the famous fashion designer - Carolina Herrera de Baez, who is the creative director of the House, who specially flew to Moscow for the opening.
The exhibition presents a unique collection of fragrances and six luxurious “haute couture” dresses that Carolina Herrera created specifically for each fragrance, as well as two dresses specially prepared in honor of the anniversary of the House. In Russia, a unique collection of evening dresses and aromas is exhibited for the first time, before that it was seen only in Mexico and in France.
Also on display are photographs from a collection book about the history of the luxury brand, released by Rizzoli for the anniversary. The book was created by Carolina Herrera herself with the participation of the well-known “veteran” of fashion journalism JJ Martin and is made up by the famous art director and redcor Fabienne Baron. Book illustrations are 200 color and black-and-white photographs created by famous photographers from 1981 of the year to the present.
Carolina Herrera - Venezuelan-American designer and fashion designer, founded the company Carolina Herrera New York in 1980. In addition to perfumes and clothing lines, the Fashion House produces a line of accessories - men's and women's shoes, bags, scarves, stoles and leather goods.
Russian fashion retailers, in particular those working in the premium and luxury segments, are actively experimenting with new tools to increase traffic, applying in practice the experience of Western ...
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
