New ways to attract customers: Carolina Herrera dresses exhibition at TSUM
Russian fashion retailers, in particular those working in the premium and luxury segments, are actively experimenting with new tools to increase traffic, using in practice the experience of the largest Western department stores.
One of the effective ways to attract customers today is to conduct various cultural events that are organically integrated into the trading space - photo and art exhibitions, lectures, master classes with designers, artists, photographers.
On the fifth floor of the Central Department Store, an exhibition devoted to the 35 anniversary of the Carolina Herrera Fashion House, which will be available to all visitors of the 9-11 November shopping center, opened the night before. The organizers wanted to show each guest of TSUM the world of high fashion and give their visitors the opportunity to look behind the scenes of the catwalks. The pop up exhibition "Carolina Herrera, 35 Years of Elegance" was opened by the daughter of the famous fashion designer - Carolina Herrera de Baez, who is the creative director of the House, who specially flew to Moscow for the opening.
The exhibition presents a unique collection of fragrances and six luxurious “haute couture” dresses that Carolina Herrera created specifically for each fragrance, as well as two dresses specially prepared in honor of the anniversary of the House. In Russia, a unique collection of evening dresses and aromas is exhibited for the first time, before that it was seen only in Mexico and in France.
Also on display are photographs from a collection book about the history of the luxury brand, released by Rizzoli for the anniversary. The book was created by Carolina Herrera herself with the participation of the well-known “veteran” of fashion journalism JJ Martin and is made up by the famous art director and redcor Fabienne Baron. Book illustrations are 200 color and black-and-white photographs created by famous photographers from 1981 of the year to the present.
Carolina Herrera - Venezuelan-American designer and fashion designer, founded the company Carolina Herrera New York in 1980. In addition to perfumes and clothing lines, the Fashion House produces a line of accessories - men's and women's shoes, bags, scarves, stoles and leather goods.
Russian fashion retailers, in particular those working in the premium and luxury segments, are actively experimenting with new tools to increase traffic, applying in practice the experience of Western ...
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Euro Shoes was a huge success in Moscow
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How to determine the effectiveness of a shoe business
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How to differentiate yourself from competitors and earn more?
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
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Effective methods that will help improve the effectiveness of sellers
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Health and comfort in Relax Anatomic dress shoes
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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