“Vladimirsky Prospekt is a strategic point in St. Petersburg where every self-respecting brand of the premium segment should be represented,” said Dmitry Ivanov, director of Nord LLC, which develops the Högl network. According to him, in addition to the location, the selected room has another important plus - good showcases. “In the marketing strategy of our network, shop windows occupy a key place in the promotion of new collections,” said Dmitry Ivanov.
In October of this year, another official Högl store will open in the French Boulevard shopping center, fashionunited.ru reports. The store will take about 100 square. m and will be the largest in area.
Hogl was founded in Austria in the 1935 year. The shoe company belongs to the Lorenz Shoe Group AG, one of the largest manufacturers in Europe. Högl annual turnover is over 70 million euros, 90% of products are exported. The brand is represented in 30 countries of the world, including in the 11 regions of Russia in a network of single-brand stores.