“Vladimirsky Prospekt is a strategic point in St. Petersburg, where every self-respecting premium brand should be represented,” said Dmitry Ivanov, director of LLC Nord, which develops the Högl chain. According to him, in addition to the location, the chosen room has another important advantage - good showcases. “In the marketing strategy of our network, showcases occupy a key place in promoting new collections,” noted Dmitry Ivanov.
In October this year, another official Högl store will open in the French Boulevard shopping mall, fashionunited.ru reports. The store will occupy about 100 sq. m and will become the largest in terms of area.
Hogl was founded in Austria in 1935. The shoe company belongs to the Lorenz Shoe Group AG, one of the largest European manufacturers. Högl's annual turnover is over 70 million euros, 90% of its production is exported. The brand is represented in 30 countries of the world, including 11 regions of Russia in a network of mono-brand stores.