New Högl showroom
On August 20, a new Högl shoe boutique was opened in St. Petersburg on Vladimirsky Prospekt. Trade facility area - 75 sq. m. This is the fourth store of the chain in St. Petersburg.
“Vladimirsky Prospekt is a strategic point in St. Petersburg, where every self-respecting premium brand should be represented,” said Dmitry Ivanov, director of LLC Nord, which develops the Högl chain. According to him, in addition to the location, the chosen room has another important advantage - good showcases. “In the marketing strategy of our network, showcases occupy a key place in promoting new collections,” noted Dmitry Ivanov.
In October this year, another official Högl store will open in the French Boulevard shopping mall, fashionunited.ru reports. The store will occupy about 100 sq. m and will become the largest in terms of area.
Hogl was founded in Austria in 1935. The shoe company belongs to the Lorenz Shoe Group AG, one of the largest European manufacturers. Högl's annual turnover is over 70 million euros, 90% of its production is exported. The brand is represented in 30 countries of the world, including 11 regions of Russia in a network of mono-brand stores.
On August 20, a new Högl shoe boutique was opened in St. Petersburg on Vladimirsky Prospekt. Trade facility area - 75 sq. m. This is the fourth store of the chain in St. Petersburg.
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Adidas Reveals Ultraboost 21 Running Shoes
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Christian Louboutin announces orange as the "new black"
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Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
Zenden Group launched a new retail format - 4: 0 store
On New Year's Eve, the Zenden Group, which operates shoe retailers Zenden, Mascotte and Thomas Munz, launched a new retail format. A store in a new concept under the Digital Fashion Lounge (FAGE) brand has opened in the capital's Kashirskaya Plaza shopping and entertainment center.
Marketing for a retail shoe store. How to incentivize customers to buy with gifts
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How does mystery shopping help expose the gaps in your store's service?
Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after visiting the store, are rapidly losing sales and leaving the market. It is sometimes not easy to identify hidden problems in the work of sellers, and here you need an outside perspective - for example, by checking a mystery shopper. SR expert Maria Gerasimenko tells about the specifics of this service.
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Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
Shoes Report launches a series of video interviews with leading players on the Russian footwear market
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The owner of Lamoda Global Fashion Group raised 120 million euros for the development of e-commerce
Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
adidas Originals has released a collaboration with Noize MC
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Geox Russia opens new stores and records sales growth
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CCC tests shoe delivery service in 60 minutes
The threat of a resumption of quarantine and the closure of retail stores in Poland prompted the CCC Group to begin testing a new service in which goods ordered online will be delivered to the buyer's doorstep within 60 minutes, writes Worldfootwear.com.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
Ozon and Wildberries offer their pickup points to partners for management
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The volume of imports of shoes in September 2020 remained at the level of September 2019
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SberIndex showed a record reduction in spending by residents of Russia on goods and services
For the week from October 26 to November 1, the drop in consumer spending on goods and services was a record one since the end of May 2020. Russian spending in the category of non-food products decreased by 5% year-on-year, in the service sector by 32%, economists from Sberbank note.
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FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Obligatory labeling of shoes can again move
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Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Fur, and not only: types of lining
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How to fire a worker without tears, scandal and trial
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
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Ecommerce Laws Every Seller Should Know
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Key models of the range of women's shoes for the fall-winter season 2016 / 17
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