New Google Service Increases Timberland Sales 20 Times
02.11.2011 3414

New Google Service Increases Timberland Sales 20 Times

Google announced the launch of a new mobile service - Google Commerce Search. This service is a mobile search for products and brands in online stores. The Google Commerce project itself was launched back in 2009, in the season of the beginning of the holiday sales.
 
The Internet giant analyzed the sites of its largest retailer customers and found that almost 80% of them were not adapted for mobile devices. Chris Hardisty, director of the Global E-Commerce division of shoe manufacturer Timberland, one of the first partners of the new Google service, commenting on his prospects, said that after the company adapted its website for mobile devices, sales via the mobile version of the site exceeded sales by 20 times through its traditional version.

Timberland was created in the 1973 year in the United States by Nathan Schwartz. It offers shoes, clothes and accessories for men, women and children, as well as a specialized line of clothes and shoes Outdoor Performance.

The brand's clothing and footwear is sold to North America, Europe, Asia, Latin America and the Middle East. Based on materials from the Kommersant-Dengi newspaper.

Google announced the launch of a new mobile service - Google Commerce Search. This service is a mobile search for products and brands in ...
5
1
Rating

Latest News

The first Lassie store opened in St. Petersburg

On February 21, a branded children's clothing store from Scandinavia, Lassie, a subsidiary of Reima, opened its doors at the Europolis shopping center in St. Petersburg. This is the first mono-brand Lassie store in northern…
21.02.2024 251

Russian manufacturer Vaga Shoes at the Euro Shoes exhibition

Meet the Russian manufacturer VAGA Shoes from Pyatigorsk. Women's shoes made of genuine leather. Stylish design, comfortable pads, very light. Participating in Euro for the first time…
21.02.2024 247

Gavary Mix presents a collection of functional footwear with moisture protection

For the first time at the Euro Shoes exhibition in Moscow, a collection of boots, galoshes, clogs and other models of functional footwear with moisture protection is presented by the Russian manufacturer Gavary...
20.02.2024 353

Euro Shoes was visited by the Turkish Ambassador to Russia Tanju Bilgic

The second day of the Euro Shoes Premiere Collection exhibition in Moscow was marked by the visit of the event by the Plenipotentiary Ambassador of Turkey to the Russian Federation Tanju Bilgic. Turkish footwear and accessories brands are regular participants in the international exhibition of footwear and accessories Euro…
20.02.2024 360

CPM – Collection Première Moscow opened a new season in the fashion industry

On February 19, the new season of the international fashion industry exhibition CPM – Collection Première Moscow started at Expocentre Fairgrounds. The show program, business forum and more than 950 corners with new autumn-winter 2024/25 collections from 27 countries were visited...
20.02.2024 379
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning