Rieker
New Google Service Increases Timberland Sales 20 Times
02.11.2011 2590

New Google Service Increases Timberland Sales 20 Times

Google announced the launch of a new mobile service - Google Commerce Search. This service is a mobile search for products and brands in online stores. The Google Commerce project itself was launched back in 2009, in the season of the beginning of the holiday sales.
 
The Internet giant analyzed the sites of its largest retailer customers and found that almost 80% of them were not adapted for mobile devices. Chris Hardisty, director of the Global E-Commerce division of shoe manufacturer Timberland, one of the first partners of the new Google service, commenting on his prospects, said that after the company adapted its website for mobile devices, sales via the mobile version of the site exceeded sales by 20 times through its traditional version.

Timberland was created in the 1973 year in the United States by Nathan Schwartz. It offers shoes, clothes and accessories for men, women and children, as well as a specialized line of clothes and shoes Outdoor Performance.

The brand's clothing and footwear is sold to North America, Europe, Asia, Latin America and the Middle East. Based on materials from the Kommersant-Dengi newspaper.

Google announced the launch of a new mobile service - Google Commerce Search. This service is a mobile search for products and brands in online stores.
5
1
Rating
Midinblu

Latest News

Christian Louboutin announces orange as the "new black"

In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this ...
20.01.2021 71

Portugal introduces new quarantine restrictions

The beginning of 2021 in Portugal was marked by an increase in the number of cases of Covid-19 (more than 10000 daily, with about 150 deaths every day). In this regard, the country is forced to tighten quarantine measures. Retail clothing stores and ...
19.01.2021 71

Vans released sneakers with zodiac signs

Vault by Vans has unveiled a new collaboration with Swedish designer and vintage collector Johannes Wieser.
19.01.2021 66

The safety certificate can be verified by GTIN

“By the end of the first quarter of this year, information on the documents confirming their safety check will appear for all goods entered into the national labeling system,” said the head of the Federal Accreditation Agency Nazariy Skrypnik in an interview with Rossiyskaya ...
18.01.2021 142

AliExpress Russia launches in-store pick-up service

The “Pick up at the store” service will appear in the product card and in the user's basket on the AliExpress platform. By choosing this option, the buyer will be able to organize delivery of the goods to the nearest store of the seller - the partner of the marketplace and pick it up at ...
18.01.2021 131
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning