The volume of the Russian Internet market in 2013 grew by 31% and reached 1,1 trillion rubles, according to the study "Runet Economics" by the Russian Association for Electronic Communications (RAEC) and the National Research University Higher School of Economics (NRU HSE) with the support of Ministry of Telecom and Mass Communications. The content and service markets accounted for 750 billion rubles, the remaining 350 billion rubles - for electronic payments. The volume of the Internet economy is equivalent to 1,6% of Russia's GDP in 2013, and taking into account Internet-dependent markets, it exceeded 6,7 trillion rubles, which is comparable to 10% of GDP.
According to experts, the Runet developed in 2013 according to the "innovative scenario" - according to it, the average annual market growth until 2018 should be 35-40%. But already in 2014, experts expect a serious slowdown in several markets and a decrease in user purchasing activity.
By the end of 2014, the growth rate of the Russian Internet economy will decrease by 1% point - to 30%. Due to the economic downturn and lack of investment, active consolidation will take place in many market segments. The incipient slowdown in the growth of the Internet economy will continue in 2015 - Runet will switch to a "stabilization scenario" with an average annual growth of the market until 2018 at the level of 15-20%.
At the end of 2013, all segments showed year-on-year growth, but the dynamics of some markets is already seriously changing. Thus, the growth of advertising on the Russian Internet is significantly slowing down. Its contextual segment grew in 2013 by 52%, to 57 billion rubles, but for 2014 analysts predict an almost twofold drop in rates - to 28%. Display advertising will also significantly reduce growth by the end of this year - to 7%, while in 2013 its volumes increased by 20%, to 23 billion rubles. The growth of the social media marketing market will also slow down - from 35% to 17%, search engine optimization - from 17% to 13%. This is offset by the accelerated growth of the e-commerce market from 29% (368 billion rubles) in 2013 to 30% this year.