Obuv Rossii launched a new service for customers - an electronic wallet based on the Arithmetic payment system. The users of the service will be able to make any payments in favor of more than 200 companies - providers of mobile communication and Internet services, as well as make regular payments to pay off the loan at the bank. In the future, on the basis of the electronic wallet, all financial products of the Shoe of Russia stores will be combined. Buyers will be able to replenish their electronic wallet free of charge in all 400 stores in more than 100 cities of Russia, where the Arithmetic system operates. In order to expand the audience of users of the electronic wallet, in 2016, the company will offer customers special discounts and bonuses for purchases in a number of online stores with a transition from the wallet.
Currently, 380 thousand Arithmetic cards have been issued, 520 cash registers are connected. In 2016, the company plans to expand Arithmetic to 1000 cash registers and connect up to 100 brands to various financial services of the program throughout Russia. It is also planned to issue the Arithmetic payment card on the basis of the MasterCard international payment system.