On February 1, the annual SuperMegaReal sale was held in Omsk shoe stores Ecco. Large discounts again attracted thousands of Omsk residents despite the frost in 28 degrees. This year, Ecco fans gathered an hour before the opening, forming a line that lasted almost until the store closed.
Despite the increased number of cash desks, staff and store hours, everyone did not have time to buy a couple of brand new Ecco. Therefore, the management of Ecco stores had to extend the sale for another day.
Ecco is one of the world's leading footwear manufacturers. Ecco has been repeatedly recognized as “Favorite footwear in Russia”. The company has one of the most extensive footwear retail chains in the world. Today it has more than 4000 points of sale located around the world in almost 100 countries.