"Islands" ISOTONER
08.08.2012 4096

"Islands" ISOTONER

The brand opens branded stores in the "island" format

In early August, the French brand of home shoes, umbrellas and gloves ISOTONER opened its first retail store in the “island” format in the Moscow shopping and entertainment center “Megapolis”. Previously, ISOTONER products in Russia could be purchased on the official website www.isotoner.ru, in well-known online stores of clothing, footwear and accessories, department stores, as well as in such multi-brand stores. However, at the beginning of the summer, Stalker-Consulting, the exclusive distributor of ISOTONER in Russia, Belarus and Kazakhstan, decided to develop a new trade format along with the existing ones - branded "islands" in shopping centers.

“ISOTONER has been present on the Russian market for four years, and since we initially relied on sales volume and brand availability to a wide range of consumers, our priority was cooperation with large retailers,” comments Eduard Orlov, Deputy General Director of Stalker-Consulting. Now that we have reached a certain level of turnover and the presence of the brand's products in retail chains, there is a need for the further development of ISOTONER in Russia, increasing the number of points of sale and introducing new formats so that even more buyers can purchase the brand's products. In addition, it is important for us to conduct a qualitative analysis of consumer tastes and increase ISOTONER's awareness among the target audience. Without branded stores, it is rather difficult to do this. Today the assortment of the brand is presented in stores of various specializations (shoe chains, accessories stores, home textiles), and customers, despite the general awareness of the product, often do not associate ISOTONER slippers, gloves and umbrellas with one brand. Therefore, the opening of branded retail outlets is of great importance for us from the image point of view. "

The ISOTONER islets will feature a wide range of products from the French brand: for the Autumn-Winter 2012/13 season, there are about 100 models of indoor shoes and umbrellas for the whole family, men's and women's gloves. In addition, branded outlets will serve as test sites for new exclusive product categories that will be imported to other stores in the coming seasons. They also plan to hold various promotions and sales for buyers.

The design of the "island" is made in the corporate elegant style (red and white colors, painted images), which attracts attention, creates a unified brand image and conveys the feeling of harmony, joy and comfort that ISOTONER home shoes and accessories evoke.

The second ISOTONER store in the "island" format is planned to open in September 2012 in Arkhangelsk. Unlike the outlet in the Megapolis shopping center, it will be a pavilion with an open display.

The brand opens brand stores in the “island” format. In early August, the French brand of home shoes, umbrellas and gloves ISOTONER opened its first retail store in the “island” format in ...

Latest News

The Pantone Institute named the color of 2024

According to the Pantone Color Institute, the main color of the upcoming 2024 will be the delicate orange-pink shade “Peach Fuzz” (13-1023 Peach…
08.12.2023 239

Romika, Westland and Gerry Weber will be sold under the Josef Seibel umbrella

German shoe manufacturer Josef Siebel has announced that from the fall-winter 2024 season it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name, writes…
08.12.2023 254

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 336

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 389

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 339
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning