New Econika stores opened immediately in two shopping centers: in the Moscow Atrium and in the Yekaterinburg shopping center Greenwich.
The interiors of the salons are decorated in the style of a “friend’s apartment”, where you can come to drink tea, look through fashion magazines and discuss the latest world trends in the fashion world. The new concept of designing the brand’s stores is reflected in various details - comfortable sofas, books, suitcases, frames with life-affirming quotes, vibrant colors and a cash register area decorated in the form of a large window with curtains. In the fall-winter collection of shoes and accessories, the emphasis is on feminine boats, fashionable shoes with fluted soles, wide-heeled ankle boots in the spirit of the 70's and high over the knee boots. Each Econika collection is developed jointly with Italian and French partners based on a marketing analysis of the preferences of Russian consumers.
Today, under the Econika brand, there are more than 140 company salons throughout Russia and Kazakhstan.