Last week, five supermarkets and hypermarkets of the brand opened at once (in Moscow, Irkutsk, Kovrov, Surgut and Syktyvkar). Thus, the number of stores of the Detsky Mir group of companies has reached 300.
“Over the past three years, Detsky Mir has been actively implementing a program of territorial expansion: hundreds of new stores have opened their doors in dozens of cities across the country,” said Vyacheslav Khvan, Deputy General Director for Business Development of the group. - Two years ago, the 200th store of the chain was opened in St. Petersburg, today there are more than 300 of them. By opening new retail facilities, Detsky Mir not only creates dozens of new jobs, increases tax payments to regional and federal budgets, but and implements programs to support children with a difficult life, brought up in social institutions, children with disabilities and children from large families ”.
The retailer is actively developing the e-commerce segment. It is the fastest growing sales channel for the group. In 2014, their volume reached 443 million rubles, which is + 95% compared to the previous year. Detsky Mir announced the introduction of an omnichannel system: now goods ordered online can be obtained at any store in the chain. Taking into account the current partnership agreement with Ozon.ru, the total number of pick-up points of the group in Russia and Kazakhstan was 550.