Patients with Alzheimer's will be searched on GPS shoes
American company Aetrex, specializing in the manufacture of sports shoes, together with the company GTX Corp. released special sneakers with a GPS transmitter built into the sole. The first batch of shoes designed for Alzheimer's sufferers is 3 thousand pairs.
The developers are sure that special shoes will help you easily find the exact location of patients who often go for a walk and forget the way back to the house, and sometimes do not return at all, reports Discovery News.
It is known that the company GTX Corp. started with the production of shoes for children with a miniature GPS chip, which allowed parents to track the whereabouts of their children. Then GTX Corp. decided to use this technology for adults with Alzheimer's disease.
According to manufacturers, next month the shoes will go on sale, the cost of one pair will be $ 300. They note that as soon as the patient leaves the house, a message will be sent to the guardians or relatives on the smartphone where he is. So shoes allow you to track every step in real time.
The footwear has been certified by the Federal Communications Commission (FCC). Representatives of GTX Corp. state that the new product will be in huge demand and that the sneaker will save a significant amount of money. “I think this development is an important milestone for both companies. Currently, $ 604 billion is spent on the treatment of Alzheimer's disease worldwide. Shoes with a GPS device can help solve the problem and alleviate the physical and emotional well-being of patients, as well as their carers and family members, ”says Patrick Bertagna, co-owner of GTX Corp. ...
Doctors are sure that new shoes are the salvation for 5 million Americans suffering from senile dementia. “These shoes are especially important for patients at an early stage of the disease who are most at risk. They leave home or hospital and get lost, many of them get serious injuries, in cases of untimely help they can die. Shoes can save lives and prevent unfortunate incidents, ”comments Andrew Carl of George Mason University. This is reported by RBC.
American company Aetrex, specializing in the manufacture of sports shoes, together with the company GTX Corp. released special sneakers with a GPS transmitter built into the sole. The first batch ...
The first part of the Birkenstock x Etro collaboration goes on sale next week.
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Crocs is releasing hybrid loafers.
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KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
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Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
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From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
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The share of marketplaces will grow
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What factors influence pricing, and how to work with retail prices for shoes
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New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
