Philipp Plein team announces the opening of a new pop-up boutique in New York on Mercer Street, 40. The pop-up presents limited collections, including Philipp Plein collaboration products.
Among them are the No Mercy on Mercer Street collection and the 2018 / 19 fall-winter season collection. The space of the boutique with an area of 192 sq. m was created under the influence of art, culture and fashion Soho. In the design, the urban atmosphere and street style of New York are traced, the project even in small details reflects the recognizable style of Philipp Plein. Outside - neon display cases with a logo, Philipp Plein skull and famous brand slogans.
Inside - rubber flooring with markings reminiscent of the city’s roads and the inscription “No Mercy on Mercer Street”. Interactive and vibrant decor elements - 5 paintball guns and a wall with 300 painted boomboxes leading to the second level of the boutique, where the DJ console is located. On the podium in the center of the hall is a white Ferrari Testarossa with a neon signature Plein.