The social network Pinterest, which unites 70 million users, has introduced a “buy” button. Now lovers of beautiful things can buy anything from the photo they like. The site saves user data after purchase - he does not have to enter the card number every time. In addition, the algorithm tracks user preferences and shows him similar promoted Pins.
However, while the service is valid only in the USA.
Two years ago Pinterest already opened paid corporate accounts -rich pins, which allowed companies to add additional information: price, product availability, composition, video or address. Corporate accounts can be created for free, you had to pay for advertising photos.
The company hopes that next year advertising revenue will bring her half a billion dollars.