Rieker
Outback Plans
23.07.2012 2182

Outback Plans

"Centipede" goes to the regional level. A new brand store of the chain is preparing to open fifty kilometers from the Ural capital. Very soon, a wide range of children's shoes from popular Russian manufacturers will delight the residents of the city of Zarechny.

Currently, active work is underway on the internal and external design of the outlet in accordance with the "Centipedes" brand book. In addition, the database of the new store is being synchronized with the Internet portal of the same name to ensure the uniformity of barcodes and prompt unloading of the assortment.

It is worth noting that this representative of the corporate network is the only one who has not done rebranding yet. The entrepreneurs did not change the name of the already existing Obuv dlya Vas store, having decided to expand the business by opening a second outlet within the framework of the Centipede project, since it is much more profitable to adopt an already known brand than to create and promote a new one.

The Centipede goes to the regional level. A new chain store is preparing to open fifty kilometers from the Ural capital. Very soon, a wide range of children's shoes from ...
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