Outback Plans
23.07.2012 2996

Outback Plans

"Centipede" goes to the regional level. A new brand store of the chain is preparing to open fifty kilometers from the Ural capital. Very soon, a wide range of children's shoes from popular Russian manufacturers will delight the residents of the city of Zarechny.

Currently, active work is underway on the internal and external design of the outlet in accordance with the "Centipedes" brand book. In addition, the database of the new store is being synchronized with the Internet portal of the same name to ensure the uniformity of barcodes and prompt unloading of the assortment.

It is worth noting that this representative of the corporate network is the only one who has not done rebranding yet. The entrepreneurs did not change the name of the already existing Obuv dlya Vas store, having decided to expand the business by opening a second outlet within the framework of the Centipede project, since it is much more profitable to adopt an already known brand than to create and promote a new one.

The Centipede goes to the regional level. A new chain store is preparing to open fifty kilometers from the Ural capital. Very soon, a wide range of children's shoes from ...
5
1
Rating

Latest News

Jimmy Choo Launches Archival Collection

Jimmy Choo continues to exploit the fashionable flair it earned when it first appeared in the cult American TV series Sex In the City. The brand has decided to release an archive collection, including…
21.05.2025 158

In France, more than 3000 stores in the fashion segment have closed in five years

Since the pandemic began in 2020, the fashion sector in France has seen around sixty bankruptcies. And since the beginning of this year, at least six fashion retail chains have been affected by legal proceedings, including Jennyfer, Café Coton and Kaporal, - reports…
20.05.2025 363

Pierpaolo Piccioli is the new creative director of Balenciaga

Italian designer Pierpaolo Piccioli, 57, has been appointed creative director of the Balenciaga fashion house. He replaces Demna Gvasalia, who moved to Gucci two months ago…
20.05.2025 342

Chanel to Show Cruise Collection in Singapore

Luxury brands continue to conquer Asia. Chanel is set to present its cruise collection in Singapore, the same collection that was recently presented in a sensational fashion show on Lake Como in…
19.05.2025 424

Adidas and Puma rivalry to be featured in new US TV series

The series is based on materials from the family archives of the Dassler brothers, founders of sports brands Adidas and Puma, and will tell the story of one of the most fascinating family conflicts in history…
19.05.2025 338
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning