Striped mood
ISOTONER brand designers have included stylish "sea" ballerinas in the summer collection of home shoes
The sea strip has remained one of the most popular summer prints for several years. This season, she is still a favorite of many fashion collections.
The striped sea theme is also relevant in the home wardrobe. Following the fashion trends of the season, the designers of the French brand ISOTONER have included stylish "sea" ballerinas in the summer collection of home shoes. “After a hard day at work, they will give you the feeling of maximum comfort and relaxation, as if you are at a seaside resort. In addition, they can be taken with you on vacation as a change of footwear for a hotel, train, plane or cruise ship, ”the company said in a statement.
Totes / ISOTONER is one of the world's largest manufacturers of accessories and the most famous brands in the USA and Europe. The company was founded in 1880 in the town of Saint-Martin Valmero, France. In 1997, a merger agreement was signed with the leading American company Totes, specializing in the production of umbrellas and other accessories for the weather. Today, in Western Europe alone, Totes / ISOTONER works with more than 7500 contractors. Totes / ISOTONER employs over 1000 people worldwide.
Designers of the ISOTONER brand have included stylish “marine” ballerinas in the summer collection of home shoes. The marine strip has been one of the most popular summer prints for several years. AT…
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New Italian shoe brand PANCHIC at Euro Shoes
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The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Offline vs. Marketplaces: How to Survive and Win in 2026?
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Revisiting classic standards of retail lighting through the lens of modern technology
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Tamaris SS26 Collection
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Needs Identification Techniques That Really Work in Shoe Stores
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PETER KAISER - the best brand of 2025!
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How to Compete with Marketplaces in 2025
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
