A study by Watcom Group showed that during the week before March 8, shopping center traffic was almost 11% lower than last year.
According to the President of Watcom Group Roman Skorokhodov, the record decline in attendance on the eve of the holiday, contrary to the already established traditions, was influenced by the events in Ukraine and the weakening of the ruble. "As early as the weekend of the 9th week, retailers were expecting a jump in the dollar exchange rate, plus they were superimposed on negative moods in society associated with stagnation in the economy, inflation, lack of salary indexation and other factors," explains the unexpected decrease in traffic in shopping centers Skorokhodov.
The negative trend was already palpable before the New Year celebration. According to the Shopping index study (conducted by Watcom), in the last week of 2013, traffic in shopping centers was lower by 6% than at the same time a year earlier. Below was year-to-year traffic and before February 23.
Shopping Index includes a system of counting consumers and the density of flows in shopping centers. In this case, 60 sampled Moscow shopping centers.