Consumers enter economy mode
A study by Watcom Group showed that during the week before March 8, shopping center traffic was almost 11% lower than last year.
According to the President of Watcom Group Roman Skorokhodov, the record decline in attendance on the eve of the holiday, contrary to the already established traditions, was influenced by the events in Ukraine and the weakening of the ruble. "As early as the weekend of the 9th week, retailers were expecting a jump in the dollar exchange rate, plus they were superimposed on negative moods in society associated with stagnation in the economy, inflation, lack of salary indexation and other factors," explains the unexpected decrease in traffic in shopping centers Skorokhodov.
The negative trend was already palpable before the New Year celebration. According to the Shopping index study (conducted by Watcom), in the last week of 2013, traffic in shopping centers was lower by 6% than at the same time a year earlier. Below was year-to-year traffic and before February 23.
Shopping Index includes a system of counting consumers and the density of flows in shopping centers. In this case, 60 sampled Moscow shopping centers.
A study by Watcom Group showed that during the week before March 8, shopping center traffic was almost 11% lower than last year ...
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We are ready for active development in the Russian market
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IDOL updates the concept
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Fashion Week takes place in Moscow
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
