Rieker
A new way to monitor buyers
05.11.2013 3106

A new way to monitor buyers

Shopster Analytics is designed to monitor customers. It allows you to track how many customers from the past the shopping center entered it, how much time the guests spend in various shopping centers.

Shopster Analytics is designed to monitor shoppers. It allows you to track how many shoppers who have passed by the shopping center have entered it, how much time guests spend in its various zones and how often the same people return to the shopping center. It is stipulated that only those buyers whose mobile devices are currently connected to Wi-Fi will be "noticed".

Experts say that thanks to Shopster Analytics, the real estate market will be able not only to throw off the problem of finding interviewers and inaccuracies in respondents' answers, but also to accurately evaluate advertising space and consumer behavior metrics in real time.

“Unlike expensive ad hoc tracking research, this product will be able to provide the necessary multidisciplinary information about visitors to marketers and store directors in real time,” explained Roman Skorokhodov, President of Watcom.

onah and how often the same people return to the shopping center. It is stipulated that only those buyers whose mobile devices are currently connected to Wi-Fi will be "noticed".

Experts say that thanks to Shopster Analytics, the real estate market will be able not only to throw off the problem of finding interviewers and inaccuracies in respondents' answers, but also to accurately evaluate advertising space and consumer behavior metrics in real time.

“Unlike expensive ad hoc tracking research, this product will be able to provide the necessary multidisciplinary information about visitors to marketers and store directors in real time,” explained Roman Skorokhodov, President of Watcom.

Watcom Group has announced the launch of a new product for malls and retail called Shopster Analytics, which was developed based on Wi-Fi movement analysis.
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