A new way to monitor buyers
Shopster Analytics is designed to monitor customers. It allows you to track how many customers from the past the shopping center entered it, how much time the guests spend in various shopping centers.
Shopster Analytics is designed to monitor shoppers. It allows you to track how many shoppers who have passed by the shopping center have entered it, how much time guests spend in its various zones and how often the same people return to the shopping center. It is stipulated that only those buyers whose mobile devices are currently connected to Wi-Fi will be "noticed".
Experts say that thanks to Shopster Analytics, the real estate market will be able not only to throw off the problem of finding interviewers and inaccuracies in respondents' answers, but also to accurately evaluate advertising space and consumer behavior metrics in real time.
“Unlike expensive tracking ad hoc research, this product will be able to provide the necessary multidisciplinary information about visitors to marketers and store directors in real time,” explained Watcom President Roman Skorokhodov. onakh and how often the same people return to the shopping center. It is stipulated that only those buyers whose mobile devices are currently connected to Wi-Fi will become “noted”.
Experts say that thanks to Shopster Analytics, the real estate market will be able not only to throw off the problem of finding interviewers and inaccuracies in respondents' answers, but also to accurately evaluate advertising space and consumer behavior metrics in real time.
“Unlike expensive ad hoc tracking research, this product will be able to provide the necessary multidisciplinary information about visitors to marketers and store directors in real time,” explained Roman Skorokhodov, President of Watcom.
The Watcom Group has announced the launch of a new product for shopping malls and retail called Shopster Analytics, which is developed based on the analysis of ...
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Euro Shoes – on a new premium platform!
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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