A new way to monitor buyers
05.11.2013 4050

A new way to monitor buyers

Shopster Analytics is designed to monitor customers. It allows you to track how many customers from the past the shopping center entered it, how much time the guests spend in various shopping centers.

Shopster Analytics is designed to monitor shoppers. It allows you to track how many shoppers who have passed by the shopping center have entered it, how much time guests spend in its various zones and how often the same people return to the shopping center. It is stipulated that only those buyers whose mobile devices are currently connected to Wi-Fi will be "noticed".

Experts say that thanks to Shopster Analytics, the real estate market will be able not only to throw off the problem of finding interviewers and inaccuracies in respondents' answers, but also to accurately evaluate advertising space and consumer behavior metrics in real time.

“Unlike expensive tracking ad hoc research, this product will be able to provide the necessary multidisciplinary information about visitors to marketers and store directors in real time,” explained Watcom President Roman Skorokhodov. onakh and how often the same people return to the shopping center. It is stipulated that only those buyers whose mobile devices are currently connected to Wi-Fi will become “noted”.

Experts say that thanks to Shopster Analytics, the real estate market will be able not only to throw off the problem of finding interviewers and inaccuracies in respondents' answers, but also to accurately evaluate advertising space and consumer behavior metrics in real time.

“Unlike expensive ad hoc tracking research, this product will be able to provide the necessary multidisciplinary information about visitors to marketers and store directors in real time,” explained Roman Skorokhodov, President of Watcom.

The Watcom Group has announced the launch of a new product for shopping malls and retail called Shopster Analytics, which is developed based on the analysis of ...
5
1
Rating

Latest News

ECCO opens first store in India

ECCO is expanding its retail presence in India in partnership with Jaipuria Brandz. The Danish footwear and accessories brand’s first store has opened in Mumbai at Phoenix…
10.02.2025 119

Clarks releases documentary for 200th anniversary

Clarks celebrated its 200th anniversary with a documentary, From Somerset to the World, which tells the story of its history. The film traces the origins of the British brand, founded in 1825 on Street, Somerset, and highlights…
10.02.2025 172

Difficult period for the German shoe industry

Germany sees footwear imports fall in 2024, with Vietnam overtaking China as top supplier. Higher wages, inflation and political uncertainty are compounding the challenges shaping the outlook for the footwear industry.
10.02.2025 150

Lamoda has released a collaboration with the jeans brand BLCV

Lamoda has released a collaboration with the Russian jeans brand BLCV, which is dedicated to Valentine's Day and is called "You and Yang". The capsule collection will appear on February 10 exclusively on…
10.02.2025 130

India liberalises international leather trade

The 3th edition of the India International Leather Show 39 concluded in Chennai on February 2025. The show was one of the most dynamic and well-attended in recent years, with 450 companies from India and around 130 exhibitors from abroad participating. The surge in participation,…
07.02.2025 275
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning