Prada will launch an online store in Russia in 2017
The luxury brand Prada plans to launch an online store in Russia this year. In the published presentation of the Prada Group's 2016 financial results, the Russian market is assessed positively, with better-than-expected sales results.
In addition, local brand online stores should earn money in China, South Korea, Australia, New Zealand by the end of the year.
Meanwhile, according to the published financial statements of the Prada Group for the 2016 year, the Italian fashion house is experiencing difficulties. Thus, the company's net profit in 2016 decreased by 16% to € 278,3 million. Revenue fell by 10% to € 3,2 billion due to lower demand in all key markets for the company.
Profits have been record low since the Hong Kong IPO in 2011. This is due to low sales in the main markets of the company.
However, Prada notes predict a "steady growth" in the future.
Weak sales were shown by the markets of Japan and European countries, sales growth was noted in the UK, Russia. Sales recovery occurred in Hong Kong and Macau.
Prada operates in 70 countries of the world; its largest store is located in Dubai. Prada Group's portfolio of brands includes Prada, Miu Miu (youth line), Car Shoe (clothing and shoes) and Church's (English shoe manufacturer).
The luxury brand Prada plans to launch an online store in Russia this year. In the published presentation of the Prada Group's financial results for 2016, a positive assessment is given ...
Euro Shoes exhibition starts a day earlier
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The qualifying round of the Shoes-Style competition for footwear and accessories designers took place in Moscow.
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We are ready for active development in the Russian market
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
