Production of sports shoes in 2011 year increased by 15%
In November 2011, DISCOVERY Research Group completed a study of the sports goods market in Russia.
The market of sports goods in the world is considered one of the largest, its volume in 2011 approaches $ 200 billion. Sports goods in the world are represented by three categories: sports shoes, sportswear and sports equipment. A large share of the global market is sports equipment ($ 40 billion).
The volume of the Russian sporting goods market is $ 2 billion.
Gradually, the production of sports goods is increasing. So, for example, in 2011, the production of sports shoes increased by 15% compared to 2010, and sportswear by 25%. The production of sports equipment in Russia is poorly developed: almost all goods are imported.
The volume of imports in value terms for the seven months of the 2011 year amounted to 214472,3 thousand dollars. The volume of exports in value terms for the same period is equal to 5186,6 thousand dollars.
The main retailers on the Russian sports goods market are Sportmaster, Sportlandia, a subsidiary of it, and Intersport. The total number of retail outlets of these companies in Russia exceeds 360.
Among monobrand manufacturers, Nike takes the lead, followed by Adidas, Reebok and Puma.
According to experts, the sporting goods market in Russia has the potential for development. Various factors contribute to its development, an important role among which is played by political, economic and social.
The most important trends include changes in marketing strategies, the implementation of joint production projects, and the growth of counterfeit products.
In November 2011, DISCOVERY Research Group completed a study of the sports goods market in Russia.
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The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
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The volume of imports of shoes in September 2020 remained at the level of September 2019
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