Production of sports shoes in 2011 year increased by 15%
22.11.2011 2492

Production of sports shoes in 2011 year increased by 15%

In November 2011, DISCOVERY Research Group completed a study of the sports goods market in Russia.

The market of sports goods in the world is considered one of the largest, its volume in 2011 approaches $ 200 billion. Sports goods in the world are represented by three categories: sports shoes, sportswear and sports equipment. A large share of the global market is sports equipment ($ 40 billion).

The volume of the Russian sporting goods market is $ 2 billion.

Gradually, the production of sports goods is increasing. So, for example, in 2011, the production of sports shoes increased by 15% compared to 2010, and sportswear by 25%. The production of sports equipment in Russia is poorly developed: almost all goods are imported.

The volume of imports in value terms for the seven months of the 2011 year amounted to 214472,3 thousand dollars. The volume of exports in value terms for the same period is equal to 5186,6 thousand dollars.

The main retailers on the Russian sports goods market are Sportmaster, Sportlandia, a subsidiary of it, and Intersport. The total number of retail outlets of these companies in Russia exceeds 360.

Among monobrand manufacturers, Nike takes the lead, followed by Adidas, Reebok and Puma.

According to experts, the sporting goods market in Russia has the potential for development. Various factors contribute to its development, an important role among which is played by political, economic and social.

The most important trends include changes in marketing strategies, the implementation of joint production projects, and the growth of counterfeit products.

In November 2011, DISCOVERY Research Group completed a study of the sports goods market in Russia.
5
1
Rating

Latest News

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 4

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 234

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 505

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 565

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 710
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning