Production of sports shoes in 2011 year increased by 15%
In November 2011, DISCOVERY Research Group completed a study of the sports goods market in Russia.
The market of sports goods in the world is considered one of the largest, its volume in 2011 approaches $ 200 billion. Sports goods in the world are represented by three categories: sports shoes, sportswear and sports equipment. A large share of the global market is sports equipment ($ 40 billion).
The volume of the Russian sporting goods market is $ 2 billion.
Gradually, the production of sports goods is increasing. So, for example, in 2011, the production of sports shoes increased by 15% compared to 2010, and sportswear by 25%. The production of sports equipment in Russia is poorly developed: almost all goods are imported.
The volume of imports in value terms for the seven months of the 2011 year amounted to 214472,3 thousand dollars. The volume of exports in value terms for the same period is equal to 5186,6 thousand dollars.
The main retailers in the Russian sporting goods market are Sportmaster, Sportlandia and Intersport. The total number of retail outlets of these companies in Russia exceeds 360.
Among monobrand manufacturers, Nike takes the lead, followed by Adidas, Reebok and Puma.
According to experts, the sporting goods market in Russia has the potential for development. Various factors contribute to its development, an important role among which is played by political, economic and social.
The most important trends include changes in marketing strategies, the implementation of joint production projects, and the growth of counterfeit products.
In November 2011, DISCOVERY Research Group completed a study of the sports goods market in Russia.
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Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
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For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes, created in order to protect from any inclement weather, keeping the wearer's feet in comfort and dryness; in the second - a pronounced military aesthetics, emphasizing strength, quality and at the same time minimalism; the third theme is a classic, rethought and updated thanks to catchy and even elaborate elements and decor. In the first part of the article, SR expert Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, talks in detail about the features and nuances of two topics - TEMPEST (Storm) and JETTISON (Reset).
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In the previous issue, we wrote that for the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoes segment, but experts added one more to them, and as a result, 4 main trends were formed for the next cold season: TEMPEST, JETTISON, OUTRÉ, DOMINION. Expert SR, Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, spoke in detail about the first two topics on the pages of the magazine. In this issue, she discusses two more topics in detail - OUTRÉ and DOMINION.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
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Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, the practical experience and concrete positive results achieved by these or those companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
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Obligatory labeling of shoes can again move
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We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
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Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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