Search system Rambler debuted at the fashion Olympus, releasing a collection of sports shoes.
Rambler Shoes are sneakers that independently make entries in the microblogging at every step of their owner. Movement is recorded as the word "tap" (English "step"), and the pause between steps is indicated by dots. The process of "communication" between sneakers and the virtual community takes place thanks to the sensor built into the sole. It captures the amount of pressure on the foot, determining if movement is occurring. Accordingly, the microcontroller chooses between "tap" or point and transmits information via Bluetooth to a mobile phone-smartphone (with a pre-installed application).
The name was also chosen not by chance - Rambler is called both a pleasant walk, and a useless, empty conversation. Shoes are designed as social irony and encourages you to think about the time spent aimlessly on the network.