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Rambler released branded sneakers
01.03.2011 1915

Rambler released branded sneakers

Search system Rambler debuted at the fashion Olympus, releasing a collection of sports shoes.

Rambler Shoes are sneakers that independently record in a microblog at every step of its owner. The movement is recorded as the word “tap” (English “step”), and the pause between steps is indicated by dots. The process of “communication” of the sneaker with the virtual community is due to the sensor built into the sole. It captures the amount of pressure on the foot, determining whether movement occurs. In accordance with this, the microcontroller makes a choice between “tap” or a point and transmits information via Bluetooth to a mobile phone-smartphone (with a pre-installed application).

The name was also chosen not by chance - Rambler is called both a pleasant walk, and a useless, empty conversation. Shoes are designed as social irony and encourages you to think about the time spent aimlessly on the network.

Search engine Rambler made its debut at the fashion Olympus, releasing a collection of sports shoes. Rambler Shoes are sneakers that independently record in a microblog at every step of their ...
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