Shoe company "Rossita" was recognized as a nominee of the competition "HR-brand 2011. The best employers of Siberia", organized by the group of companies HeadHunter. In Siberia, the HR-Brand Award was held for the first time and brought together the largest employers in the district.
The HR Brand is an independent award for the most successful work with the company's reputation as an employer. In the competition, companies will present their key projects in the field of HR branding and corporate culture development.
“Rossita” submitted to the HR Brand Siberia 2011 contest the “Values Management” project, which has been implemented in the company since 2010 of the year. “The strength of any business, organization and person is not in external luxury, but in its character, its values and principles,” began the report of Samsonova Svetlana, owner and CEO of Rossita. - The spontaneous formation of values has arisen almost since the inception of the company. During the crisis, it became clear that this should be done systematically. And we moved from an intuitive perception of values to a conscious one, which speaks of the professional maturity of the company and the new opportunities that open before it. "
Anastasia Kurakhtina, the head of the company's personnel department, spoke about the stage of active and systematic work with values, the tools that are used to achieve the project goals and the impact of project results on the company's business results.
The members of the expert commission noted the high professional level of all the submitted projects. In their opinion, the development of Siberian companies in the field of HR is in line with international practices and is able to compete with projects at the federal level.
The award also held electronic voting among applicants for the most attractive employers. In terms of the number of votes, Rossita took the second place in the category Retail.