Rieker
Russian consumers believe in a bright future
23.06.2011 6472

Russian consumers believe in a bright future

The Boston Consulting Group (BCG) conducted a study of the consumer sector of the global economy. Particular attention was paid to post-crisis phenomena.

In the United States, 52% of respondents are worried about the near future, while more than 60% of them said that after the crisis they reduced their expenses. More than 40% of EU residents are "economic pessimists" - in their opinion, the economy will not recover in the coming years. Consumers in developing countries are optimistic: for example, in India, Russia and China, less than a third of respondents do not believe in a bright economic future. BCG notes: during the crisis, Russian consumers were filled with pessimism, but now they see a rapid recovery of the country's economy. According to experts, in the next five years, consumption growth in China and India will exceed 50%. The Chinese are ready to increase spending in the next 12 months, and there are more of them than those who are going to save. The role of the population of Western countries in global consumption is constantly decreasing, while residents from developing countries are growing. Now China's share in global consumer spending is 9%, and by 2020 it could reach 22%.

Respondents were also asked about the motives for buying expensive things. In Europe, the USA, Japan and the BRIC countries, they unanimously called higher quality, “advanced” technologies, as well as less harm / greater health benefits. Residents of China and India (70 and 64% respectively) cited brand awareness as the main reasons. It is likely that the desire of multinational companies to conquer emerging markets is reasonable and successful, experts say.

Russians give much less importance to the brand’s popularity and prestige. At the same time, our middle class is ready to purchase expensive things, such as cars and jewelry. Representatives of the middle class of other countries prefer practical and necessary things (housing, clothing for themselves and children), writes the site sostav.ru

The Boston Consulting Group (BCG) conducted a survey of the consumer sector of the global economy. Particular attention was paid to post-crisis ...
5
1
Rating

Latest News

Collaboration Todd Snyder x New Balance 327 "Farmers' Market" has been released

In collaboration with American fashion designer Todd Snader, New Balance has launched a collection of sneakers inspired by the products of farmers' markets. The appearance of the sneaker models corresponds to the grain product groups, ...
29.07.2021 149

Polish CCC has released an "ecological" collection of shoes and accessories

The Polish company CCC, a manufacturer of shoes and accessories, which develops a retail chain of the same name, has released a collection called Go For Nature. It includes shoes and accessories marked with special certificates indicating one way or another ...
29.07.2021 137

Lamoda opened a shopping area on the beach in Sochi

As part of the summer advertising campaign Lamoda with the slogan "Summer is good for you", an online retailer specializing in the sale of fashion goods opened a recreation area in Sochi on the VinoGrad beach and ...
28.07.2021 250

Crocs reports record revenue growth

The American shoe brand Crocs noted record revenue in the second quarter of the current fiscal year, it amounted to $ 640,8 million. Growth is noted in all regions of the global brand's presence, - writes ...
28.07.2021 291

Westfalika will take advantage of Wildberries' online showcase

In July, the Westfalika brand of footwear, clothing and accessories launched sales on Wildberries according to the marketplace model, that is, on the terms of the sale of goods from the seller's warehouses. In the first month of work, the owner of the Westfalika OR ...
27.07.2021 273
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning