Rieker
Russian consumers believe in a bright future
23.06.2011 6082

Russian consumers believe in a bright future

The Boston Consulting Group (BCG) conducted a study of the consumer sector of the global economy. Particular attention was paid to post-crisis phenomena.

In the USA, 52% of respondents are worried about the near future, while more than 60% of them said that they cut spending after the crisis. More than 40% of EU residents are “economic pessimists” - in their opinion, the economy will not recover in the coming years. Consumers in developing countries are optimistic: for example, in India, Russia and China, less than a third of respondents do not believe in a bright economic future. The BCG notes: during the crisis, Russian consumers were full of pessimism, but now they see a rapid recovery in the country's economy. According to experts, in the next five years, consumption growth in China and India will exceed 50%. The Chinese are ready to increase spending in the coming 12 months, and there are more than those who are going to save. The role of the population of Western countries in global consumption is constantly decreasing, while residents from developing countries are growing. Now China's share in world consumer spending is equal to 9%, and by 2020 it can reach 22%.

Respondents were also asked about the motives for buying expensive things. In Europe, the USA, Japan and the BRIC countries, they unanimously called higher quality, “advanced” technologies, as well as less harm / greater health benefits. Residents of China and India (70 and 64% respectively) cited brand awareness as the main reasons. It is likely that the desire of multinational companies to conquer emerging markets is reasonable and successful, experts say.

Russians give much less importance to the brand’s popularity and prestige. At the same time, our middle class is ready to purchase expensive things, such as cars and jewelry. Representatives of the middle class of other countries prefer practical and necessary things (housing, clothing for themselves and children), writes the site sostav.ru

The Boston Consulting Group (BCG) conducted a study of the consumer sector of the global economy. Particular attention was paid to post-crisis phenomena.
5
1
Rating
Midinblu

Latest News

Tamaris included a line of sneakers in the fall-winter 2020/21 collection

The German brand of women's shoes Tamaris does not forget about today's sport-chic style and has included feminine and bright sneakers Tamaris Fashletics in its collection of the fall-winter 2020/21 season.
04.04.2020 319

Swims released knitted tops

The Norwegian brand of rubber shoes Swims continues to produce shoes made of non-rubber materials. Rather, the sole is still rubber, and the upper part of the women's Swims Breeze Tennis Knit sneakers is made of knitted fabric.
04.04.2020 277

Italian shoe designer Sergio Rossi passed away

On April 2, at the age of 85, the famous Italian shoe designer Sergio Rossi died. Under the brand name Sergio Rossi, which was founded in 1968, women's shoes of the premium class were produced; the brand has always been very loved in Russia.
03.04.2020 181

Retailers respond to Wildberries' job offer

Wildberries launched a campaign to employ Russians who lost their jobs during the forced quarantine period and launched the website http: //vsrabotavb.rf, which places its own vacancies and also offers other retailers to leave ...
03.04.2020 184

Сrocs recalled spring in collaboration with Liberty London department store

A series of clogs with delicate floral prints was the result of a collaboration of the Crocs brand with the British department store Liberty London. Liberty London is known for its gorgeous intricate silk scarves.
03.04.2020 95
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning