Adidas Christmas Campaign
27.11.2012 4121

Adidas Christmas Campaign

The Adidas brand launches the unique 2012 Christmas campaign of the year, the heroes of which can be users of social networks.

To begin with, Adidas invites fans of the brand to watch the video "A cautionary tale of Bore Snoop", which is an interpretation of the classic Christmas tale. After watching the video, Facebook users will be able to create their own stories on their pages by installing a special application.

The program collects data from the user’s page, and the level of social activity determines the plot of the film. Thus, the script and content depend on the user's actions.

“A Christmas Story of Bore Snoop is the most social media campaign in Adidas history. By studying the behavior of people on Facebook, the brand offers a truly personalized app for each of them, ”said Gabriel Jaffe, senior digital communications manager at Adidas Group. Writes about this elle.ru.

Adidas launches a unique 2012 Christmas campaign featuring social media users.

Latest News

Dr.Scholl collaborates with denim brand RE/DONE

The Dr.Scholl and RE/DONE collaboration reimagines the acclaimed Dr.Scholl Pescura sandal with wooden soles. The limited capsule collection went on sale in the spring-summer season…
27.03.2023 63

The online trading market in Russia grew by almost 40% in 2022

According to Data Insight, by the end of 2022, the turnover of online retail trade in Russia grew by 38% and reached 5,7 trillion rubles. In physical terms, the growth was 65%, up to 2,8 billion…
24.03.2023 244

Wildberries accepted the second phase of the logistics complex in Krasnodar

The Russian online retailer Wildberries is strengthening its own logistics infrastructure in various regions of Russia. In February 2023, the construction of the second stage of the logistics complex in Krasnodar was completed. The total area of ​​the logo center…
24.03.2023 271

Hey Dude aims to increase sales to $1 billion in 2023

Crocs Inc., which completed its acquisition of the Hey Dude brand in February last year, said the shoe brand's 2022 revenue exceeded initial expectations to reach $986,2 million. Crocs CEO Andrew Ries…
24.03.2023 240

Converse collaborates with streetwear brand Stüssy

Until the end of March, the iconic Converse Chuck 70 sneakers will appear in an updated version, thanks to the forthcoming collaboration between Converse and another American streetwear brand.
23.03.2023 337
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning