Adidas Christmas Campaign
27.11.2012 4600

Adidas Christmas Campaign

The Adidas brand launches the unique 2012 Christmas campaign of the year, the heroes of which can be users of social networks.

To begin with, Adidas invites fans of the brand to watch the video "A cautionary tale of Bore Snoop", which is an interpretation of the classic Christmas tale. After watching the video, Facebook users will be able to create their own stories on their pages by installing a special application.

The program collects data from the user’s page, and the level of social activity determines the plot of the film. Thus, the script and content depend on the user's actions.

“A Christmas Story of Bore Snoop is the most social media campaign in Adidas history. By studying the behavior of people on Facebook, the brand offers a truly personalized app for each of them, ”said Gabriel Jaffe, senior digital communications manager at Adidas Group. Writes about this elle.ru.

Adidas launches a unique 2012 Christmas campaign featuring social media users.
5
1
Rating

Latest News

The first Lassie store opened in St. Petersburg

On February 21, a branded children's clothing store from Scandinavia, Lassie, a subsidiary of Reima, opened its doors at the Europolis shopping center in St. Petersburg. This is the first mono-brand Lassie store in northern…
21.02.2024 251

Russian manufacturer Vaga Shoes at the Euro Shoes exhibition

Meet the Russian manufacturer VAGA Shoes from Pyatigorsk. Women's shoes made of genuine leather. Stylish design, comfortable pads, very light. Participating in Euro for the first time…
21.02.2024 246

Gavary Mix presents a collection of functional footwear with moisture protection

For the first time at the Euro Shoes exhibition in Moscow, a collection of boots, galoshes, clogs and other models of functional footwear with moisture protection is presented by the Russian manufacturer Gavary...
20.02.2024 353

Euro Shoes was visited by the Turkish Ambassador to Russia Tanju Bilgic

The second day of the Euro Shoes Premiere Collection exhibition in Moscow was marked by the visit of the event by the Plenipotentiary Ambassador of Turkey to the Russian Federation Tanju Bilgic. Turkish footwear and accessories brands are regular participants in the international exhibition of footwear and accessories Euro…
20.02.2024 360

CPM – Collection Première Moscow opened a new season in the fashion industry

On February 19, the new season of the international fashion industry exhibition CPM – Collection Première Moscow started at Expocentre Fairgrounds. The show program, business forum and more than 950 corners with new autumn-winter 2024/25 collections from 27 countries were visited...
20.02.2024 378
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning