The Adidas brand launches the unique 2012 Christmas campaign of the year, the heroes of which can be users of social networks.
To begin with, Adidas invites fans of the brand to watch the video "A cautionary tale of Bore Snoop", which is an interpretation of the classic Christmas tale. After watching the video, Facebook users will be able to create their own stories on their pages by installing a special application.
The program collects data from the user’s page, and the level of social activity determines the plot of the film. Thus, the script and content depend on the user's actions.
“A Christmas Story of Bore Snoop is the most social media campaign in Adidas history. By studying the behavior of people on Facebook, the brand offers a truly personalized app for each of them, ”said Gabriel Jaffe, senior digital communications manager at Adidas Group. Writes about this elle.ru.