Adidas Christmas Campaign
27.11.2012 3829

Adidas Christmas Campaign

The Adidas brand launches the unique 2012 Christmas campaign of the year, the heroes of which can be users of social networks.

To begin with, Adidas invites fans of the brand to watch the video "A cautionary tale of Bore Snoop", which is an interpretation of the classic Christmas tale. After watching the video, Facebook users will be able to create their own stories on their pages by installing a special application.

The program collects data from the user’s page, and the level of social activity determines the plot of the film. Thus, the script and content depend on the user's actions.

“A Christmas Story of Bore Snoop is the most social media campaign in Adidas history. By studying the behavior of people on Facebook, the brand offers a truly personalized app for each of them, ”said Gabriel Jaffe, senior digital communications manager at Adidas Group. Writes about this elle.ru.

Adidas launches a unique 2012 Christmas campaign featuring social media users.

Latest News

Adidas Originals and Pharrell Williams release another Hu NMD Animal Print colorway

American rapper, singer, songwriter, and fashion designer Pharrell Williams and Adidas Originals will soon unveil another colorway of the Hu NMD Animal Print collaboration, this time…
10.08.2022 70

Ekonika presented the autumn-winter 2022/23 collection

Monochrome white, milky and black, combinations of black, red and gold, black and white, a palette of autumn colors… In the current autumn-winter 2022/23 collection, Ekonika designers paid special attention to color and finishing details,…
10.08.2022 82

Wildberries will launch anti-counterfeit protection service

The Wildberries online retailer is completing the development of the Digital Arbitration service, which will protect copyright holders from unfair actions of other sellers, and buyers from possible counterfeit products. The launch of the service is scheduled for August…
08.08.2022 252

Heineken launches sneakers with beer soles

The German brewing company has teamed up with Le Pub, BBH and sneaker designer Dominic Siambrone to create a unique Heinekicks sneaker featuring…
07.08.2022 1770

Labeling reached marketplaces

On July 29, Russian Prime Minister Mikhail Mishustin signed a resolution according to which, from March 1, 2023, marketplaces will be required to label goods, and online platforms will be held liable for the lack of labeling, - writes ...
07.08.2022 286
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning