Russian "winter" in price
06.11.2012 2643

Russian "winter" in price

The company "Mila" - wholesale footwear "summed up the preliminary results of sales of winter footwear

According to the distributor, the current sales volume has reached 96 thousand pairs. The lag in comparison with the same period last year was 2%, and was caused by a decrease in demand for products of the WBL, ANTA, DITOP brands. But goods from Russian manufacturers have significantly strengthened their positions. The total demand for footwear brands "Kotofey", "Lel", "Parizhskaya Kommuna" increased by 17%, while the decline for products from factories in Southeast Asia was 33%. Separately, the company noted the success of membrane shoes, which jumped 54% and were sold in the amount of 27 thousand pairs.

To date, the Ural distributor has received a complete assortment at the request of customers of children's shoes and has practically stopped delivering products from winter collections. An exception is felt boots, the demand for which does not subside. Late models will ship until mid-November.

Now Mila is faced with the task of getting out of the winter season with minimal residues, which are planned to be minimized during the last autumn month. As part of this strategy, models with reduced demand will be moved to markdowns, such as no more than 5% of the total turnover. It is planned to use the funds received to purchase a festive collection of Top-Top, Parizhskaya Kommuna, Kotofey brands, as well as to prepare for the spring season.

The company “Mila” - shoes wholesale ”has summed up the preliminary results of sales of winter shoes. According to the distributor, the current sales volume reached 96 thousand pairs. Backlog compared to the same period ...
5
1
Rating

Latest News

Vietnam begins trade talks with US over tariffs

Vietnam and the United States have formally begun talks over the Trump administration's threat to impose a 46% tariff on goods from the Southeast Asian country.
25.04.2025 256

Lamoda Sport to support Moscow Half Marathon participants

Lamoda Sport has prepared for the main Moscow race and placed a corner with sportswear and footwear in Luzhniki. On April 27, the Moscow…
25.04.2025 178

Birkenstock has updated two hit models from its collection for the summer season

Birkenstock has updated two of its most popular models with the introduction of the Boston Nova and London Nova closed-toe clogs.
24.04.2025 401

Gucci Loses Sales, Takes Kering Group Down With It

Sales at Kering Group luxury brand Gucci fell 2025% to €25 billion in the first quarter of 1,57. That's well below analysts' estimates of €XNUMX billion.
24.04.2025 326

Spain reports decline in footwear sales

The Spanish leather and footwear industry has seen its sales fall for the fourth month in a row. According to the National Statistics Institute (INE), in February 2025 the sector's turnover index (ICN) fell by 7,4% compared to the previous…
23.04.2025 314
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning