Salamander again enters the international shoe wholesale market with its own collection
In 2011, after the 7 summer break, Salamander GmbH again entered the international shoe wholesale market with its own collection of shoes.
The revival of the collection began with the appearance in the fall of 2010 of the year in Salamander retail stores in Germany, Austria, Poland, Russia, France and the Czech Republic the legendary Lurchi children's shoes. Since the spring of 2011, Salamander men's shoes have also been presented on store shelves, and since the fall of the same year, the collection has been replenished with women's shoes.
These events preceded the appearance of the Salamander stand at the international shoe exhibition GDS (Germany) in September this year, where the collection of men's and women's shoes Salamander, as well as children's shoes Lurchi of the spring-summer 2012 season, was presented to the attention of the specialized trade. The presentation received a very good response from the professionals. Given the long absence from the international wholesale market, the results of the exhibition significantly exceeded the expected ones. It should be noted that the retail chains of the countries of the former USSR paid particular attention to the presented collection, which was expressed both in placing orders for the presented collection and in the intentions to include Salamander in the order plan for the autumn-winter 2012 season.
Note that the Russian presentation of the Spring-Summer 2012 collection took place a week earlier than the world presentation - in August 2011 at the EURO SHOES PREMIERE COLLECTION exhibition.
In February-March 2012 Salamander is also scheduled to participate in Euroshoes and GDS. Customers will be offered a collection "Autumn-Winter 2012", which will be complemented by the hits of previous seasons - models that already have a steady consumer demand in Salamander retail stores.
In 2011, after a 7-year hiatus, Salamander GmbH again enters the international footwear wholesale market with its own collection ...
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BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
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EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
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How the buyer makes a purchase decision and psychological methods to influence it
In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Not every employee can master the skill of active sales, since its development requires the right internal psychological attitudes. In this article, Evgeny Danchev analyzes the psychological portraits of both the buyer and the seller, since the head of a retail store needs to clearly understand what connection exists between the psychology of sales and the financial results of the store. The overall global retail trend is now towards more personalization. Against the backdrop of falling customer traffic, the seller is required to find individual access keys to each of the customers.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
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