In 2011, after the 7 summer break, Salamander GmbH again entered the international shoe wholesale market with its own collection of shoes.
The revival of the collection began with the appearance in the fall of 2010 of the year in Salamander retail stores in Germany, Austria, Poland, Russia, France and the Czech Republic the legendary Lurchi children's shoes. Since the spring of 2011, Salamander men's shoes have also been presented on store shelves, and since the fall of the same year, the collection has been replenished with women's shoes.
These events preceded the appearance of the Salamander stand at the international shoe exhibition GDS (Germany) in September this year, where the collection of men's and women's shoes Salamander, as well as children's shoes Lurchi of the spring-summer 2012 season, was presented to the attention of the specialized trade. The presentation received a very good response from the professionals. Given the long absence from the international wholesale market, the results of the exhibition significantly exceeded the expected ones. It should be noted that the retail chains of the countries of the former USSR paid particular attention to the presented collection, which was expressed both in placing orders for the presented collection and in the intentions to include Salamander in the order plan for the autumn-winter 2012 season.
Note that the Russian presentation of the Spring-Summer 2012 collection took place a week earlier than the world presentation - in August 2011 at the EURO SHOES PREMIERE COLLECTION exhibition.
In February-March 2012 Salamander is also scheduled to participate in Euroshoes and GDS. Customers will be offered a collection "Autumn-Winter 2012", which will be complemented by the hits of previous seasons - models that already have a steady consumer demand in Salamander retail stores.