In 2011, after the 7 summer break, Salamander GmbH again entered the international shoe wholesale market with its own collection of shoes.
The revival of the collection began with the appearance in the fall of 2010 of the year in Salamander retail stores in Germany, Austria, Poland, Russia, France and the Czech Republic the legendary Lurchi children's shoes. Since the spring of 2011, Salamander men's shoes have also been presented on store shelves, and since the fall of the same year, the collection has been replenished with women's shoes.
These events preceded the appearance of the Salamander booth at the GDS international shoe exhibition in Germany last September, where a collection of Salamander men's and women's shoes, as well as Lurchi 2012 spring-summer children's shoes were presented to specialized trade representatives. The presentation received a very good response from professionals. Given the long absence in the international wholesale market, the results of the exhibition significantly exceeded expectations. Particular attention should be paid to the presented collection from the retail chains of the countries of the former USSR, which was expressed both in placing orders for the presented collection and intentions to include Salamander in the order plan for the autumn-winter 2012 season.
It should be noted that the Russian presentation of the “Spring-Summer 2012” collection took place a week earlier than the world one - in August 2011 at the EURO SHOES PREMIERE COLLECTION exhibition.
In February-March of 2012, Salamander also plans to participate in Euroshoes and GDS. The customers will be offered the “Autumn-Winter 2012” collection, which will be complemented by hits from previous seasons - models that already have a steady consumer demand in Salamander retail stores.