On September 5, in the capital's Tsvetnoy department store, the American brand New Balance will celebrate Gray Day in honor of the release of its iconic models in the original gray color. For this reason, a pop-up space will open on the first floor of the department store, where updated versions of the brand's classic models in different shades of gray will be presented: 574 Classic, 997H, 990v5.
Ранее We wrote about the opening of a similar pop-up store in Hong Kong.
As stated in the official press release of the brand, for the first time a gray color palette was presented at New Balance in 1980. This was a very bold decision for the time when the sneakers were predominantly produced in bright colors. Thus, the brand set a trend: restrained gray has become an integral part of the urban style, both for fashionistas and for runners. Since then, the most popular New Balance models have been repeatedly produced in this color, and it was gray that began to personify the brand’s DNA.
This is the second time Gray Day has been held in Moscow, this year the pop-up New Balance store in the Tsvetnoy department store will be open from 5 to 10 on September.