Rieker
Gray Day New Balance will be celebrated in Moscow
03.09.2019 1257

Gray Day New Balance will be celebrated in Moscow

On September 5, in the capital's Tsvetnoy department store, the American brand New Balance will celebrate Gray Day in honor of the release of its iconic models in the original gray color. For this reason, a pop-up space will open on the first floor of the department store, where updated versions of the brand's classic models in different shades of gray will be presented: 574 Classic, 997H, 990v5. 

Ранее We wrote about the opening of a similar pop-up store in Hong Kong.

As stated in the official press release of the brand, for the first time a gray color palette was presented at New Balance in 1980. This was a very bold decision for the time when the sneakers were predominantly produced in bright colors. Thus, the brand set a trend: restrained gray has become an integral part of the urban style, both for fashionistas and for runners. Since then, the most popular New Balance models have been repeatedly produced in this color, and it was gray that began to personify the brand’s DNA. 

This is the second time Gray Day has been held in Moscow, this year the pop-up New Balance store in the Tsvetnoy department store will be open from 5 to 10 on September.

 

 

On September 5, in the Moscow department store Tsvetnoy, the American brand New Balance will celebrate Gray Day in honor of the release of its iconic models in the original gray ...
5
1
Rating
Euro Shoes Exhibition

Latest News

New Bikkembergs boutique opened in St. Petersburg

The Bikkembergs brand continues to develop a chain of stores in Russia in partnership with Vogue Dialogue. Monobrand boutique Bikkembergs with an area of ​​120 sq. m. was opened in St. Petersburg in the Europolis shopping center. The store presents men, women and ...
25.10.2021 96

CCC announced record revenue

The revenue of the Polish CCC group in the second quarter of 2021 was a record, it amounted to 436 million euros (2 billion Polish zlotys). Almost half of this amount was brought by electronic commerce, writes ...
25.10.2021 145

Lockdown for fashion retail in the capital will begin on 28 October

The Moscow Mayor's Office gave a number of clarifications on the operation of shopping centers in the capital during the declared non-working days - quarantine for Covid-19, according to which, starting from October 28, all shops except pharmacies should be closed in Moscow shopping centers, ...
22.10.2021 440

Giuseppe Zanotti has released a collaboration with American skater Evan Mock

The friendship between the Italian fashion house and the American skater and Gossip Girl star Evan Mok led to the creation of a joint capsule collection, which was named ...
22.10.2021 250

Rendez-Vous opened a store in Cyprus

Rendez-Vous, a network of multi-brand footwear and accessories stores, again announces the opening of a point at a foreign resort popular with Russian tourists. This time, the chain store appeared on the island of Cyprus, on the first ...
21.10.2021 275
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning