KupiVIP.ru online store held the most significant sale in its history, the revenue from which exceeded the absolute maximum for 7 years. KupiVIP's previous record was set during the Cyber Monday promotion on 26 on January 2015.
According to the results of the SHOK Sale campaign, the company's revenue increased by 35% compared to the January sale and almost 3 times - compared to the February average.
As part of the SHOCK Sale, 135 shares from leading brands from 10 countries of the world were presented on the KupiVIP.ru website. The most popular categories and fashion brands of the campaign were: Alba, Svetski, Ralf Ringer (in the footwear category) and Mexx, Tom Tailor, Patrizia Pepe, Marks & Spenser (in the clothing category).
General Director of KupiVIP Vladimir Kholyaznikov said that “for KupiVIP the SHOK Sale campaign is a colossal investment in the loyalty of current customers, as well as an opportunity to attract new customers not only in Russia, but also in the CIS”.
The success of SHOCK Sale on KupiVIP proves that Russian buyers are actively reorienting themselves to discount channels for purchases. Back in the middle of 2014, KupiVIP analysts predicted an increase in Russians' interest in online sales sites. According to the company's internal research, 86% of people in 2015 began to pay more attention to the price of goods when making both online and offline purchases. At the same time, the number of people who went to search for profitable offers on the Internet increased by 35% in comparison with the beginning of the 2014 year.