According to the Russian Franchising Association, there are from 700 to 1 franchising companies operating in Russia. Comparing the Russian market with the markets of countries such as Brazil, Australia, South Africa, as well as with the trends in the development of franchising in Russia, it can be assumed that by 100 the number of franchise concepts may exceed 2020, points of sale - more than 2, and the number of employees in work in franchise companies of citizens will reach 000 million.
The popularity of franchising is understandable. Already at the start, an entrepreneur who has bought a franchise receives a streamlined business model, a popular brand and loyal customers, comprehensive support, and competitive purchase prices. However, despite all the benefits of franchising, a novice franchisee inevitably takes risks by betting on a particular franchise. There are real tools in order not to make a wrong choice by betting on a reliable concept at the right time and in the right segment. On September 22-24, a series of educational seminars and master classes will be held in Moscow under the auspices of the international forum “Russian Franchising: A Map of the New Time”. Among the speakers of the forum are the creator of the Expedition brand and the Ruyan company Alexander Kravtsov, iAuto president Sergey Vostrikov, director of franchising YUM! Restaurants International Russia and other industry experts. The forum program includes issues of business interaction with federal and municipal authorities, master classes for beginning franchisees, analysis of conflict situations between the franchisor and the franchisee, a series of seminars for entrepreneurs planning to develop their franchise business, and much more.