The research center for the recruitment portal Superjob analyzed the salary level of advertising managers.
The average earnings offered to advertising managers by Moscow companies is 42 thousand rubles. Jobs in St. Petersburg promise income of about 33 thousand rubles per month. In Novosibirsk and Chelyabinsk, advertising managers can count on an average salary of 24 thousand rubles.
Applicants applying for the position of advertising manager for the first time should know the methods of organizing advertising, understand the features of using advertising channels and how to evaluate their effectiveness. Novice advertising managers need to be confident in computer programs (MS Office, graphic editors). Employers are fairly loyal to the education of candidates: college and university graduates, as well as applicants with incomplete higher education, have chances to find a job. Salary offers for advertising managers taking their first steps in the profession in Moscow range from 20 000 to 30 000 rubles, in the northern capital - from 16 000 to 23 000 rubles, in Novosibirsk and Chelyabinsk - from 11 000 to 17 000 XNUMX .
At least 1 years of experience in marketing communications coupled with writing advertising writing skills will allow advertising managers in the capital to count on earnings up to 35 000 rubles, in St. Petersburg - up to 27 000 rubles, in Novosibirsk and Chelyabinsk - up to 20 000 rub.
Entrance to the next salary range is open to specialists with higher education in advertising, marketing or PR and have been working for more than 2 years. Employers are interested in candidates with experience in developing effective promotional events that previously participated in the design and manufacture of printing and souvenir products. Also in demand are the skills of drawing up media plans and advertising budgets, the ability to negotiate and conduct presentations. An additional advantage in employment will be fluency in English. Such advertising managers in Moscow can apply for a salary of up to 48 000 rubles, in a city on the Neva River - up to 37 000 rubles, in Novosibirsk and Chelyabinsk - up to 27 000 rubles.
Managers who have studied all aspects of advertising and the advertising market are entitled to claim higher income. Real professionals must have successful experience in conducting large advertising campaigns. Work experience in the field of advertising should be more than 3 years. Must have a portfolio of completed projects. Competitive advantage is possessed by applicants with a developed base of contacts with SM. The salary maximum offered to managers of advertising vacancies in Moscow reaches 80 000 rubles, in the northern capital - 60 000 rubles, in Novosibirsk and Chelyabinsk - 45 000 rubles.
According to labor market research, a typical representative of the profession of an advertising manager is a young woman with higher education. Most of the representatives of the beautiful half of humanity in this area are 72%. Young people under the age of 29 years make up 77% of the total number of candidates. 77% of specialists have higher education. 29% of advertising managers are fluent in English.
Research regions: years. Moscow, St. Petersburg, Volgograd, Yekaterinburg, Kazan, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Omsk, Samara, Ufa, Chelyabinsk.